Marketing Manager - Loyalty Programs & Payments

INTELLISWIFT INC; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A financial services company in Toronto is seeking a Marketing Manager for Loyalty Programs & Payments. This role involves executing strategic marketing initiatives, managing campaigns, and ensuring compliance with regulations. The ideal candidate has over 4 years of experience in marketing, preferably in a financial institution, with strong communication and problem-solving skills. This is a hybrid position, requiring 3 to 4 days onsite per week.

Qualifications

• 4+ years of experience in managing marketing campaigns.
• Experience at major financial institutions is beneficial.
• Ability to influence and collaborate effectively with stakeholders.

Responsibilities

• Execute marketing plans/strategies for credit card customer base.
• Manage internal partners for campaign development and execution.
• Communicate insights and facts effectively to different audiences.

Skills

Managing marketing campaigns

Strong communication

Problem-solving skills

Stakeholder collaboration

Customer experience focus

Proficient in PowerPoint, Excel, Word

Education

Undergraduate degree in marketing, business, commerce, or related discipline

Job description

Job Title: Marketing Manager - Loyalty Programs & Payments
Location: Toronto, ON (Hybrid – 3 to 4 days/week onsite)
Duration: 12 months
Contract Type: T4 only
Pay Rate: $41.38/Hour

Role Mandate:

• The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives.
• This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

Day to Day

• 80%: Marketing Execution
• 15%: Marketing Intelligence Analysis
• 5%: Risk Management & Control

Role Responsibilities Include:
Marketing Campaign Planning, Key Initiatives & Execution

• Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
• Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
• Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
• Track results and outcomes of initiatives reporting to partners and executives
• Critically review assets and provide feedback

Strategy & Marketing Intelligence

• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
• Provide support and input in developing the annual marketing plan.
• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Risk Management & Control

• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
• Manage audit requirements: ensure appropriate approvals are documented

Must-Have Skills:

• 4+ years of experience in managing marketing campaigns
• Experience at major financial institutions would be a benefit
• Completed undergraduate degree in marketing, business, commerce, or a related discipline
• You’re a strong communicator (in person and in writing)
• You have a proven ability to influence and collaborate effectively with stakeholders & partners
• You’re a customer champion with a desire to create the best customer experience
• You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
• You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
• You’ve can effectively use PowerPoint, Excel and Word
• You’re curious and are willing to challenge the status quo

Nice to Have Skills:

• Previous Analytics experience
• Previously Loyalty experience