Marketing Manager (LCC)

First West Credit Union; City of Langley; On-site; CAD 73,000 - 95,000; Full time

Job summary

Join a leading credit union as a Marketing Manager, overseeing integrated marketing campaigns that align with business objectives. This role involves collaboration across teams, budget management, and driving customer-oriented marketing strategies in a supportive environment.

Benefits

Mental health coverage

Customizable health benefits

Vacation time and flexible work arrangements

Performance-based compensation

Paid time off to volunteer

Qualifications

• Minimum 3 to 7 years in marketing or related field.
• Strong understanding of digital marketing strategies.
• Proven experience in managing marketing initiatives.

Responsibilities

• Leads marketing campaign planning and execution.
• Collaborates with internal teams and external partners.
• Monitors performance against defined KPIs.

Skills

Leadership

Problem-Solving

Budgeting

Communication

Adaptability

Analytical Thinking

Customer Orientation

Digital Marketing

Education

Bachelor's degree in Marketing or related field

MBA or postgraduate qualification preferred

Tools

CRM Systems

Marketing Automation Platforms

Content Management Systems

Job description

Join to apply for the Marketing Manager (LCC) role at First West Credit Union

Join to apply for the Marketing Manager (LCC) role at First West Credit Union

First West Credit Union provided pay range

This range is provided by First West Credit Union. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$73,920.00/yr - $94,700.00/yr

Job Description

We are currently seeking a Marketing Manager to join our team.

The Marketing Manager leads the development and execution of integrated marketing campaigns that support the Strategy & Market Growth business objectives. This role translates marketing objectives into a tactical plan by collaborating with internal teams and external partners to deliver effective, insight-driven campaigns. The Marketing Manager ensures alignment with brand standards, campaign performance goals, and business priorities, while managing timelines, budgets, and execution across channels.

Here’s what would be included as a part of your typical day

• Campaign Planning & Execution: Leads the planning, development, and execution of integrated marketing campaigns that support the Strategy & Market Growth objectives. Translates the annual marketing plan and KPIs into actionable campaign plans, including timelines, workback schedules, and resource coordination. Oversees the full campaign lifecycle, from brief development to execution, ensuring alignment with objectives, timelines, and brand standards. Ensures all campaign materials and messaging adhere to regulatory, compliance, and brand standards.
• Cross-Functional Collaboration Collaborates across internal teams and external partners to ensure campaign alignment, integration, and execution. Acts as a liaison between marketing and stakeholders, ensuring they are informed, equipped, and aligned to support campaign activation.
• Insight-Driven Campaign Design Applies insights and personas to guide campaign strategy, messaging, and creative direction. Collaborates with Enterprise Insights and Strategy teams to ensure campaigns are relevant, targeted, and grounded in a clear understanding of campaign objectives and member needs.
• Performance Monitoring & Optimization Monitors campaign performance against defined KPIs and collaborates with the Strategy & Market Growth team to translate results into improvements. Supports test-and-learn approaches and applies performance insights to optimize future campaign planning and execution.
• Budget Ownership Owns the campaign-level marketing budget, ensuring effective forecasting, allocation, tracking, and reporting.
  
  

Required Skills, Experience & Qualifications

• Academic Background: A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is typically required. A Master of Business Administration (MBA) or a postgraduate qualification in marketing is often preferred for senior-level positions.
• Professional Experience: A minimum of 3 to 7 years of progressive experience in marketing or a related field, with demonstrable success in managing marketing initiatives and leading teams.
• External agency relationship management
• Budgeting and campaign financial oversight experience
• Leadership and Team Development: Demonstrated ability to lead, mentor, and motivate marketing teams toward achieving strategic goals.
• Customer Orientation: A strong focus on understanding and addressing customer needs and preferences.
• Adaptability: Agility in responding to market changes and evolving business environments.
• Problem-Solving: Advanced analytical and critical thinking skills to address complex marketing challenges.
• Technological Proficiency: Familiarity with customer relationship management (CRM) systems, marketing automation platforms, and content management systems (CMS)
• Strategic Planning: Proficiency in formulating and executing comprehensive marketing strategies aligned with organizational objectives.
• Market Research and Analysis: Ability to conduct and interpret market research, analyze consumer behavior, and assess competitive dynamics.
• Digital Marketing Proficiency: Expertise in digital channels including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and content strategy.
• Project Management: Strong organizational capabilities to oversee multiple campaigns, manage timelines, and coordinate cross-functional efforts.
• Budget Oversight: Experience in developing, allocating, and managing marketing budgets effectively.
• Communication Skills: Exceptional written and verbal communication skills for both internal collaboration and external stakeholder engagement.
• Creative Thinking: Capacity to generate innovative concepts and approaches to enhance brand visibility and engagement.
• Analytical Decision-Making: Competence in using data analytics tools (e.g., Google Analytics, HubSpot, Tableau) to inform and optimize marketing decisions.
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
  
  

About Us

What’s in it for you:

First, we strive to make our team members feel genuinely rewarded. You’ll have:

• Mental health coverage and resources
• Customizable health benefits, as well as topped-up parental leave
• Performance-based compensation, employee banking advantages and group RRSP matching
• Vacation time and flexible work arrangements to support your lifestyle
  
  

We are committed to providing a fair, equitable, and competitive rewards package that reflects the value an individual brings to our organization. The compensation mentioned in this job posting should serve as a guide. The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual’s skills and experience, and may correlate with performance in the role.

We also provide and encourage opportunities for our employees to make a meaningful impact. After all, as a credit union we’re powered by giving back—in big ways and through small gestures. That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long-lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.

By joining our team, you’ll be able to elevate your potential. Wherever your own purpose leads, we’re here to support you with award-winning in-house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.

Take the next step in your career as part of our team. Apply for this opportunity!

Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.

Diversity, Equity, Inclusion & Belonging

At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee-led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.

We encourage people who are from equity-deserving groups to apply for a career with us, including women or non-binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.

If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it’s preparing materials in an alternate format, booking an accessible meeting room or other arrangement.

Your individuality is welcome here.

About Us

We’re a financial cooperative that does things differently. We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service. Our more than 250,000 members and approximately 1,250 employees operate from 45 branches throughout the province of BC, under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit firstwestcu.ca for more information on First West Credit Union.

Please know we appreciate your interest in us but only candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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