Marketing Manager - Latin America (Books & Music)

Group Publishing; Vaughan; Remote; CAD 60,000 - 80,000; Full time

Job summary

A publishing company is seeking a Marketing Manager for Latin America to develop and implement marketing strategies for Spanish and Portuguese-language books and music. The candidate will lead campaigns and build relationships with media and influencers, requiring fluency in Spanish and strong communication skills. This full-time remote position may include attending events and some travel.

Qualifications

• 3–5 years of experience in marketing, preferably in publishing, music, media, or nonprofit sectors.
• Proficiency in English required; Portuguese is a plus.
• Experience with audience development in Latin America and/or U.S. Hispanic markets.

Responsibilities

• Develop regional marketing plans for book and music releases.
• Identify growth opportunities in various markets including digital and event-based initiatives.
• Lead execution of multi-channel campaigns across various platforms.

Skills

Fluent in Spanish

Excellent written and verbal communication skills

Familiarity with marketing platforms

Strong grasp of Latin American consumer and church culture

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Meta Business Suite

Mailchimp

HubSpot

Canva

Job description

Overview

Marketing Manager - Latin America (Books & Music)

Join to apply for the Marketing Manager - Latin America (Books & Music) role at Group Publishing.

The Marketing Manager – Latin America will develop and implement integrated marketing strategies for Spanish and Portuguese-language books and music. This bilingual professional will drive brand visibility, audience engagement, and growth across key markets in Latin America and U.S. Hispanic communities. Working across internal teams and with external partners, the Marketing Manager will oversee campaign development, asset creation, market localization, and promotional execution for all regional releases.

Responsibilities

• Develop regional marketing plans for book and music releases tailored to cultural and consumer trends in Latin America.
• Identify growth opportunities in general and Christian markets, including digital, retail, and event-based initiatives.
• Lead the execution of multi-channel campaigns (email, social media, paid media, influencer outreach, print, etc.).
• Coordinate the development of localized digital marketing assets in Spanish and Portuguese.
• Build and manage relationships with Latin American media, churches, retailers, influencers, and event organizers.
• Organize virtual and in-person promotional events, including webinars, launch campaigns, and conference activations.

Qualifications

Education / Certifications: Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience: 3–5 years of experience in marketing, preferably in publishing, music, media, or nonprofit sectors.

Knowledge, Skills, Abilities

• Fluent in Spanish (required); proficiency in English (required); Portuguese is a plus.
• Strong grasp of Latin American consumer and church culture.
• Excellent written and verbal communication skills, with a creative and strategic mindset.
• Marketing platforms (e.g., Meta Business Suite, Mailchimp, HubSpot, Canva) – Familiarity with book and music marketing life cycles.
• Experience with audience development in Latin America and / or U.S. Hispanic markets.
• Passion for the mission of equipping the Church and resourcing ministry leaders across the Spanish-speaking world.

Physical Requirements, Working Conditions

• Remote - Normal business hours (8:00 a.m. to 5:00 p.m.) are typical but must have a willingness and flexibility to attend events and work during evenings and weekends if/when necessary.
• Some travel may be required.

Employment details: Full-time; Industry focus: Book and Periodical Publishing; Function: Marketing and Sales.