Marketing Manager – ICNA Relief Canada

ICNA Relief Canada; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

ICNA Relief Canada seeks a proactive Marketing Manager to lead diverse marketing strategies that enhance visibility and support fundraising. The ideal candidate will bring strong digital marketing skills, with a focus on driving engagement within the community. This role emphasizes collaboration, creativity, and cultural sensitivity, fitting for someone passionate about making a difference through impactful marketing initiatives.

Qualifications

• 5 years of experience in marketing, preferably in non-profit sectors.
• Strong digital marketing skills are crucial.
• Excellent written and verbal communication.

Responsibilities

• Develop integrated marketing campaigns for fundraising and engagement.
• Manage digital platforms including website and social media.
• Conduct market research to inform strategies.

Skills

Digital marketing

SEO / SEM

Social media management

Content development

Cultural sensitivity

Education

Bachelor’s degree in Marketing, Communications, Business

Master’s degree (asset)

Tools

Canva

Adobe Creative Suite

Google Analytics

CRM systems

Job description

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We are seeking an accomplished and results-driven Marketing Manager to lead the development and execution of comprehensive marketing strategies across traditional, digital, and community engagement platforms. This role is integral to enhancing the organization’s visibility, strengthening public engagement, and supporting our fundraising objectives.

Key Responsibilities :

• Develop and execute integrated marketing campaigns to support fundraising, programs, and public engagement initiatives.
• Manage digital platforms, including the website, social media, email communications, and online advertising.
• Create impactful content for newsletters, press releases, blogs, and social media channels.
• Apply innovative marketing techniques and stay abreast of emerging trends and technologies.
• Conduct market research to inform marketing strategies and identify growth opportunities.
• Collaborate with the development team on donor acquisition, retention campaigns, and fundraising events.
• Manage the marketing budget, track campaign performance, and optimize strategies based on data insights.
• Represent ICNA Relief Canada at community events, conferences, and public forums to build visibility and relationships.
• Oversee production of promotional materials, ensuring alignment with brand standards.

Qualifications :

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is an asset.
• Minimum 5 years of experience in marketing, preferably within non-profit, charitable, or faith-based sectors.
• Strong skills in digital marketing, SEO / SEM, social media management, and content development.
• Proficiency in tools such as Canva, Adobe Creative Suite, Google Analytics, and CRM systems.
• Excellent written and verbal communication skills, with cultural sensitivity and knowledge of Muslim community values.
• Proven ability to manage multi-channel campaigns, build networks, and represent the organization publicly.

Salary : Commensurate with experience.

Schedule : Standard hours, Monday to Friday, weekends as needed.

Marketing Manager Canada • Mississauga, Peel Region, Canada