Marketing Manager, GM Parts - Go-To-Market Strategist

General Motors; Oshawa; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading automotive company in Canada is seeking a Marketing Manager for GM Parts. This hybrid role involves developing and implementing marketing strategies to enhance parts sales while collaborating with various stakeholders. The successful candidate will manage budgets, analyze data, and promote dealer participation in strategic programs. Key qualifications include a university degree, field sales experience, and strong leadership abilities. The position offers a competitive benefits package, including paid time off, health benefits, and retirement plans.

Benefits

Paid time off

Healthcare, dental and vision benefits

Life insurance plans

Defined Contribution Pension plan contributions

GM Vehicle Purchase Plan

Qualifications

• Bachelor's degree or equivalent experience required.
• Previous field sales experience is a must.
• Experience with Dealer Fixed Operation Business Processes is necessary.
• Familiarity with Central Office Marketing Processes is preferred.
• Strong written and oral communication skills required.
• Proven ability to manage multiple projects simultaneously.
• Extensive experience in budget management is necessary.

Responsibilities

• Develop an integrated 'Go-To-Market' strategy to drive parts sales growth.
• Manage the Parts Marketing budget efficiently.
• Collaborate with stakeholders to create business cases for marketing programs.
• Design programs that support Certified Service campaign execution.
• Collect and analyze data to inform business decisions.

Skills

Leadership

Interpersonal skills

Analytical capability

Project management

Problem-solving skills

Education

University degree or equivalent work experience

Tools

Cognos

Service Workbench

GM Parts Sales Reporting System (SRS)

Job description

A leading automotive company in Canada is seeking a Marketing Manager for GM Parts. This hybrid role involves developing and implementing marketing strategies to enhance parts sales while collaborating with various stakeholders. The successful candidate will manage budgets, analyze data, and promote dealer participation in strategic programs. Key qualifications include a university degree, field sales experience, and strong leadership abilities. The position offers a competitive benefits package, including paid time off, health benefits, and retirement plans.