Marketing Manager, EQ Bank

EQ Bank | Equitable Bank; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join an innovative financial institution as a Marketing Manager, where you will lead impactful campaigns that redefine banking experiences for Canadians. This role offers the chance to collaborate with diverse teams, driving customer engagement and product visibility. You'll leverage data insights to optimize marketing strategies, ensuring alignment with business goals. This is an exciting opportunity to be part of a forward-thinking company that values creativity and agility, providing a dynamic environment for personal and professional growth. If you're ready to take on big challenges and make a real difference, this role is for you.

Benefits

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Generous vacation policy and personal days

Annual professional development allowance

Comprehensive Career Development program

Virtual events to connect with colleagues

Qualifications

• 5+ years of experience in marketing with a focus on customer engagement.
• Strong analytical skills to translate data into actionable insights.

Responsibilities

• Lead marketing campaigns to drive customer acquisition and engagement.
• Collaborate with cross-functional teams to execute integrated marketing strategies.

Skills

Marketing Strategy

Customer Insights

Data Analysis

Email Marketing

Project Management

Brand Marketing

Education

Post-secondary education in Marketing

Commerce degree or related experience

Tools

Agile Methodologies

A/B Testing Tools

Job description

Marketing Manager, EQ Bank (12-Months Contract)

Marketing Manager, EQ Bank (12-Months Contract)

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Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

The Work

We’re looking for a strategic, results-oriented Marketing Manager (Contract) to lead impactful marketing efforts across our Small Business and Personal Banking portfolios. In this role, you’ll be at the forefront of launching new features, increasing product visibility, and driving customer acquisition, engagement, and deposit growth.

You’ll partner closely with cross-functional teams—product, analytics, creative, and CX—to shape strategy and lead execution of integrated campaigns and customer journeys. From ideation to performance analysis, you’ll ensure every initiative is aligned with business goals and delivers measurable results.

The Core Responsibilities!

• Collaborate with internal teams (product, analytics, creative, compliance) to deliver effective, insight-driven marketing strategies.
• Develop and execute marketing campaigns that support product launches, promote awareness, and drive growth in customer acquisition and engagement.
• Create and manage targeted customer journeys and lifecycle communications to increase usage and retention.
• Own the end-to-end process to create compelling marketing content leveraging internal/external agency partners from briefing to refinement to execution across paid media, website content and email/community initiatives to drive product adoption & loyalty.
• Leverage data, customer insights, and market trends to refine messaging and optimize performance
• Analyze market trends, customer insights, and competitor activity to identify new opportunities
• Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improving based on learnings.
• Manage internal resources and program timelines to and ensure campaigns are executed on time, within budget, and on brand.
  
  
  
  

Let's Talk About You!

• 5+ years related work experience.
• Post-secondary education in Marketing, Commerce, or related experience.
• Strong understanding of brand & product marketing strategies, email marketing best practices, leveraging & activating customer data, targeting & personalization, and audience segmentation.
• Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
• Passion for customer insights and communications to achieve business objectives
• Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs
• Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously.
• Self-starter – capable of managing projects independently and building relationships with internal/external stakeholders.
• Strong verbal, written and communication skills.
• Track record of delivering key business results
• Financial Services and Small Business marketing experience would be an asset.
  
  
  
  

What we offer [For full-time permanent roles]

Competitive discretionary bonus

Market leading RRSP match program

???? Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you care for your little one

Generous vacation policy and personal days

Virtual events to connect with your fellow colleagues

Annual professional development allowance and a comprehensive Career Development program

A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Transportation, Logistics, Supply Chain and Storage

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