Marketing Manager, Digital (12 month term)

MNP; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Vacation time

Pension plan with 4% matching

Professional development assistance

MNP University

Job summary

MNP in Canada is seeking a Marketing Manager for a 12-month contract to lead Digital Services campaigns and events, driving awareness, lead generation, and business development. Reporting to the Senior Director of Marketing & Sales Enablement, you will champion AI-enabled planning, creation, and measurement.

In a B2B technology and professional services context, you will collaborate with marketing, client services and practice leaders, oversee programs across digital channels, measure

Qualifications

• Post-secondary degree in marketing, communications, or related field.
• 5+ years of B2B marketing experience in technology or professional services.
• Experience with technology partner co-marketing (e.g., Microsoft) is a plus.

Responsibilities

• Lead development and execution of marketing campaigns and events.
• Oversee multiple marketing programs across digital services and industries.
• Measure and optimize campaign performance with internal and external teams.
• Manage lead generation activities including nurturing and hand-off to Sales.
• Collaborate with technology partners to execute impactful co-marketing campaigns and events.
• Coordinate with internal stakeholders to align priorities and identify new opportunities.

Skills

Marketing strategy

Campaign management

Project management

B2B marketing

Digital marketing

Education

Bachelor's degree in marketing/communications

Tools

CRM

Marketing automation

Analytics

Social media

Email marketing

CMS

Job description

What do you think of when you hear the name MNP? We are more than a prominent consulting firm in tax and accounting, we are redefining how organizations succeed in the digital age by bridging strategic vision, technical innovation, and operational execution to deliver transformative results.

Make an impact with our Digital Services practice as a Marketing Manager for a 12 month term contract. Our diverse team of professionals uses creativity and collaboration to deliver leading-edge B2B marketing solutions, ensuring our unique value proposition stands out from the competition. Reporting to the Senior Director of Marketing & Sales Enablement, you'll lead the development and execution of marketing campaigns and events that build awareness, generate leads, and support business development, while championing the use of AI to sharpen how the team plans, creates and measures its work.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

• Accountable for taking a highly collaborative approach to working with marketing, client services, and practice leaders, to understand their business objectives and translate these into strategies and plans that will drive awareness and engagement within our target audiences.
• Oversee the execution of a variety of marketing programs and campaigns across a range of digital services and industries.
• Measure and optimize campaign performance, working with in-house teams and outside agencies.
• Actively manage lead generation activities, including lead nurturing and follow-through with Sales.
• Work collaboratively with technology partner marketing teams (e.g., Microsoft) to achieve our shared goals through impactful co-marketing campaigns and events.
• Coordinate with different internal stakeholder groups and leadership to align priorities and identify new business opportunities.
• Apply account-based marketing techniques to enhance the efforts of the Sales team.
• Work across the firm's shared services marketing team of digital, data, design, and writing to create compelling thought leadership, collateral, and campaigns.
• Champion the adoption of AI tools and methods across the team, identifying opportunities to improve the quality, consistency and efficiency of marketing activities and sharing learnings broadly.
• Introduce new methods and tools to generate more value from our marketing activities.
• Gather and compile market and first-party research for planning purposes, including the development of personas and journey maps as needed.
• Facilitate internal workshops and stakeholder interviews.
• Regularly track and report on budget status.
• Support and assist with other marketing and communications activities as needed.
• Develop a thorough understanding of MNP's services, partnerships, and priority client industries.
• Promote regular attendance, balanced lifestyle, and high standard of team wellness.
• Conduct formal, written annual performance reviews.

Skills And Experience

• Post-secondary degree or diploma in marketing, communications, or related field
• 5+ years of related marketing experience in B2B technology and/or professional services
• Experience working with technology partners in a co-marketing capacity (e.g., Microsoft) considered an asset
• Strong project management, communications, presentation, and writing skills
• Ability to present strategies and results to leadership teams for input and approval
• Broad range of marketing capabilities across traditional and digital channels
• Hands-on experience using modern sales and marketing tools, such as CRM, marketing automation, analytics, social media platforms, email marketing, and content managed websites
• Demonstrated experience using AI tools in a professional setting, with a genuine curiosity and enthusiasm for exploring how AI can enhance marketing workflows and outcomes
• Ability to think critically about which strategies and tactics to employ for a given situation
• Ability to work independently
• French language skills considered an asset

My Rewards@MNP

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible 'Dress For Your Day' environment, firm sponsored social events and more!

Diversity@MNP

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply!