Marketing Manager, Demand Generation

Hwo; Toronto; On-site; CAD 80,000 - 105,000; Full time

Job summary

A leading marketing firm in Toronto is looking for a Marketing Manager, Demand Generation to drive demand and lead generation strategies. You will develop and optimize marketing campaigns across various channels to enhance brand awareness and support sales objectives. The ideal candidate has 5+ years of experience in demand generation, strong analytical skills, and the ability to lead a team. This role offers a competitive salary and professional growth opportunities.

Benefits

Competitive salary and benefits package

Opportunities for professional growth

Dynamic work environment

Qualifications

• 5+ years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B setting.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Creative thinker with a data-driven approach to marketing.

Responsibilities

• Design and execute innovative demand generation strategies to meet or exceed company targets.
• Manage and optimize multi-channel marketing campaigns including email, social media, and PPC.
• Track and report on campaign performance to refine and improve strategy.

Skills

Marketing campaign development

Lead generation

Analytical skills

CRM and marketing automation tools

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

The Marketing Manager, Demand Generation will spearhead our efforts to drive market demand and lead generation. In this strategic role, you'll be responsible for developing, implementing, and optimizing marketing campaigns across various channels to increase brand awareness, generate leads, and support sales objectives. This position is ideal for a creative and analytical marketer passionate about driving measurable business outcomes.

Key Responsibilities

• Design and execute innovative demand generation strategies to meet or exceed company targets for lead generation and revenue growth.
• Manage and optimize multi-channel marketing campaigns, including email marketing, social media, PPC, SEO, and content marketing.
• Collaborate closely with the sales team to align marketing strategies with sales objectives and ensure a seamless lead handoff process.
• Analyze market trends and customer insights to develop targeted marketing initiatives.
• Track and report on campaign performance, leveraging analytics to continually refine and improve strategy.
• Oversee the marketing budget, ensuring strategic allocation of resources and maximizing return on investment.
• Lead, mentor, and develop a team of marketing professionals, fostering an environment of continuous improvement and innovation.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

5+ years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B setting.

Proven track record of developing and executing successful multi-channel marketing campaigns.

Strong analytical skills and experience with CRM and marketing automation tools.

Excellent communication and leadership abilities, with a knack for cross-functional collaboration.

Creative thinker with a data-driven approach to marketing.

What We Offer

Competitive salary and benefits package.

Opportunities for professional growth and development.

A dynamic and supportive work environment.

Collaboration with a team of passionate and innovative professionals.

About Us

HWO Agency is where innovation meets impact. We're not just a marketing firm; we're a powerhouse of creative thinkers, trendsetters, and growth engineers dedicated to catapulting brands into realms of success they've only dreamt of. Our secret sauce? A blend of cutting-edge research, strategic wizardry, and a splash of digital magic that keeps our clients—and us—surfing the wave of market trends.

In our world, stagnation is the ultimate taboo. We evolve rapidly, ensuring that both our team and our clients consistently stay ahead of the curve. Think of us as the mentors you never knew you needed, guiding you to unleash your full potential and helping businesses forge deep, authentic connections with their audiences.

If you're ready to be part of something bigger, comfortable with being challenged, and eager to turn 'what ifs' into 'what is,' HWO is exactly where you want to be.

How to Apply

Please submit your resume, cover letter, and any relevant work samples to [e-mail] . In your cover letter, please highlight your experience and how it aligns with the responsibilities and qualifications listed in this job description.

HWO Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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