Marketing Manager, Crypto

Creativefuego; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Creativefuego is seeking a passionate Marketing Manager for crypto offerings. This role involves building the GTM strategy for a token distribution platform, leading marketing initiatives, and engaging with crypto founders. The ideal candidate will be a marketing generalist with comprehensive knowledge of Web3, focusing on customer needs and collaboration across teams. Remote work is supported, with benefits including health insurance and unlimited PTO.

Benefits

Health insurance

Unlimited PTO

401(k) match

Qualifications

• 5+ years marketing experience, with 2+ years in crypto.
• Deep understanding of the Web3 space.
• Experience in creating various content types.

Responsibilities

• Develop positioning and messaging for crypto customers.
• Lead product launches and develop marketing assets.
• Build relationships with crypto influencers and media.

Skills

Marketing Strategy

Positioning

Product Launches

Content Strategy

Collaboration

Crypto Expertise

Writing Ability

Job description

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley's cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 400 customers.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

We are seeking a Marketing Manager for our Crypto offerings. This role will focus on building Pulley’s GTM strategy for crypto. The ideal candidate has experience in token and is passionate about launching a world-class token distribution platform. You will lead our Crypto marketing initiatives, connect with customers to drive growth, and shape our product's future. We need a marketing generalist with deep understanding of the Web3 space, acting as the external face of Pulley for crypto founders.

• Marketing Strategy: Understand our crypto customers and products, develop positioning and messaging, and communicate benefits effectively.
• Positioning: Create compelling messaging for crypto audiences, analyze market trends, customer needs, and competitors.
• Product Launches & GTM: Collaborate with product teams, lead product launches, develop marketing assets like decks, case studies, and newsletters.
• Content Strategy: Serve as the voice of the customer to inform product messaging, branding, and marketing collateral.
• Master Collaborator: Work cross-functionally with teams across the company.
• Crypto Expert: Build relationships with crypto influencers and media, lead engagement on social media.
• Experience: 5+ years marketing experience, with 2+ years in crypto.
• Strategy & Execution: Balance strategic planning and operational execution, from high-level strategy to detailed launches.
• Marketing Depth & Breadth: Skills in positioning, messaging, launch management, partner marketing, and multi-channel strategies.
• Writing Ability: Experience in creating various content types, comfortable with AI tools.
• High-Quality Standards: Develop marketing strategies that prioritize customer needs and growth goals.
• Goal Setting & Prioritization: Set and focus on impactful short-term and long-term goals.

We are a remote-first team with an office in San Francisco. We offer US-based benefits including health insurance, unlimited PTO, and a 401(k) match.

TL;DR: Pulley is a great fit for those aligned with our values and culture. We value first principles thinking, shipping and iterating, honesty and consideration, and a can-do attitude. If you’re excited about building a great company and thrive in a collaborative environment, we’d love to hear from you!

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