Marketing - Manager, CO-OP Programs

April 4, 2025

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:

Under Sunwing Vacations, we are looking for a Manager, CO-OP Programs to join us in making vacation dreams come true. As the Manager, CO-OP Programs, you will be responsible for delivering marketing plans, managing budgets, analyzing campaign performance, and ensuring compliance, all while fostering strong partnerships and driving measurable results to support business growth and enhance brand visibility. The position reports to the Director, CO-OP Programs, Partnerships, Gift Cards and Events and will be located in Toronto, ON.

What You’ll Do:

1. Collaborate with the partner marketing team to create targeted marketing strategies that align with business objectives.
2. Ensure all marketing campaigns comply with legal, financial, and corporate guidelines.
3. Manage the tracking and reporting of budget expenditures, ensuring accuracy and alignment with allocated funds.
4. Prepare and submit detailed Proof of Performance reports to partners and senior management, showcasing the effectiveness and ROI of campaigns.
5. Use data analytics tools and/or media agency to evaluate campaign effectiveness and identify areas for improvement.
6. Foster strong, ongoing relationships with partner marketing and internal marketing team to ensure smooth communication and alignment of goals.
7. Other duties as assigned.

What You’ll Need:

1. Relationship Management : Exceptional interpersonal and negotiation skills to work effectively with partners and internal teams.
2. Communication : Strong written and verbal skills to present plans, negotiate agreements, and report performance metrics.
3. Project Management : Proven ability to manage multiple campaigns, ensuring timely delivery and quality control.
4. Data Analysis : Analytical skills for interpreting data, evaluating ROI, and generating insights.
5. Attention to Detail : Accuracy in managing financials, reports, and compliance.
6. Teamwork & Leadership : Ability to lead cross-functional teams and mentor junior team members.
7. Travel industry experience a plus
8. French and/or Spanish language a plus

What We Offer:

1. Growth opportunities
2. Free Parking
3. Open concept, collaborative workspace
4. Fresh Café with delicious snacks and meals at a subsidized price!
5. Opportunity to give back through our social responsibility initiatives

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employeesBe EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email arozario@sunwing.ca