Marketing Manager, Client Communications

RBC; Toronto; Presencial; CAD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Total Rewards Program

Flexible benefits

Career development opportunities

Descripción de la vacante

RBC is seeking an experienced marketer to lead the email program for RBC Direct Investing in Toronto. You will own end-to-end production and delivery of promotional, product, and transactional emails within a regulated environment.

You will collaborate with marketing, product, and MarTech teams to plan campaigns, automate flows, and optimize customer journeys while ensuring CASL compliance and data quality across channels.

Formación

• 3+ years of hands-on email marketing in enterprise environments.
• Experience with journey-building (welcome series, triggered emails).
• Hands-on with Salesforce Marketing Cloud.
• Understanding of email deliverability best practices.
• Proficiency with Litmus for rendering and QA.
• Knowledge of CASL and consent management.
• Experience in regulated industries with compliance reviews.
• Ability to manage multiple campaigns with attention to detail.
• Excellent written and verbal communication across teams.
• Attention to detail and quality assurance.

Responsabilidades

• Lead cross-functional teams to deploy promotional campaigns and transactional emails.
• Collaborate with writers and designers for on-brand email content.
• Implement email builds in Salesforce Marketing Cloud from requirements.
• Manage email production calendar and send schedules with stakeholders.
• Build and maintain automated email journeys and triggered sends.
• Map audience segments and ensure correct targeting.
• Review rendering tests across Litmus and perform QA checks.
• Coordinate compliance reviews with Legal, Compliance, and Risk.
• Plan A/B and multivariate tests to improve engagement and metrics.
• Report on KPIs and translate data into actionable improvements.

Conocimientos

A/B Testing

Audience Segmentation

Brand Marketing

Communication

Content Personalization

Creativity

Cross Promotions

Customer Behavior

Customer Journey

Email Analytics

Email Automation

Email Deliverability

Email Marketing

Industry Knowledge

Long Term Planning

Marketing

Marketing Activities

Multivariate Testing

Product Services

Reporting and Analysis

Stakeholder Collaboration

Herramientas

Salesforce Marketing Cloud

Litmus

Descripción del empleo

Job Description

What is the Opportunity?

RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage. This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.

What Will You Do?

Campaign production

• Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deployment
• Work closely with writers and designers to produce compelling, on-brand email creative
• Translate business and product requirements into accurate, on-brand email builds within Salesforce Marketing Cloud
• Manage the email production calendar and coordinate send schedules with stakeholders across Direct Investing

Automated flows

• Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategies
• Map and implement triggered communications tied to client actions, account events, and regulatory milestones
• Continuously review and refine automated flows to improve relevance, timing, and client experience

Data and QA

• Define audience segmentation to ensure the right message reaches the right client
• Review rendering tests across Litmus to ensure consistent display across email clients and devices
• Perform thorough link checking, personalization validation, and content QA prior to every send

Compliance

• Navigate regulated-industry review processes specific to financial services, partnering with Legal, Compliance and Risk for approval on marketing, transactional, and regulatory sends
• Ensure all email communications comply with CASL regulations

Optimization

• Plan and execute subject line and content testing (A/B and multivariate) to improve engagement
• Report on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result.
• Translate reporting into actionable recommendations that continuously improve campaign performance

What Do You Need to Succeed?

Must Have:

• 3+ years of hands-on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environment
• Working knowledge of journey-building strategy, including welcome series and triggered email programs
• Hands-on experience with Salesforce Marketing Cloud
• Understanding of email deliverability best practices
• Proficiency with email rendering and QA tools such as Litmus
• Strong understanding of CASL and consent management principles
• Background operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communications
• Proven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detail
• Excellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teams
• Attention to detail and quality assurance.

Nice to Have:

• Working knowledge of AMPscript for dynamic content, personalization, and conditional logic within email Understanding of how email data flows between systems
• Active self-directed investor

What’s in it for you?

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• The opportunity to shape the email communications strategy for one of Canada’s leading direct investing platforms
• Excellent career development and access to a variety of job opportunities across the RBC enterprise
• A collaborative, inclusive team culture that values innovation, precision, and client-centric thinking

#LI-POST

Job Skills

A/B Testing, Audience Segmentation, Brand Marketing, Communication, Content Personalization, Creativity, Cross Promotions, Customer Behavior, Customer Journey, Email Analytics, Email Automation, Email Deliverability, Email Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Multivariate Testing, Product Services, Reporting and Analysis, Stakeholder Collaboration

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-10-30

Application Deadline:

2026-11-20

Note** :** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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