Marketing Manager - Churn and Retention Program GTM - TELUS Base Management

Intello Technologies Inc.; Toronto; Hybrid; CAD 71,000 - 107,000; Full time

Job summary

A leading technology company seeks a Marketing Manager to drive customer retention and innovative marketing strategies. The ideal candidate will manage churn and renewal programs, leveraging data to improve outcomes and collaborate across teams to achieve business targets. If you have a strategic mindset and a passion for marketing, we encourage you to apply.

Benefits

Flexible benefits plan

Minimum 3 weeks of vacation

Generous company matched pension

Career growth opportunities

Qualifications

• 2+ years working experience in Marketing, Strategy, or Product Management.
• Experience in wireless telecommunications and/or technology-based industries is an asset.

Responsibilities

• Design, execute, and launch offers and campaigns aimed at customer retention.
• Track, analyze, and report on program performance, identifying improvement opportunities.
• Collaborate with cross-functional teams to achieve business objectives.

Skills

Project Management

Data Analysis

Verbal Communication

Written Communication

Education

University or college degree in Marketing

Master of Business Administration (MBA)

Job description

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Marketing Manager - Churn and Retention Program GTM - TELUS Base Management

Location:

Toronto, ON, CA, M5J 2V5

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Are you looking to take on a role with a strategic importance to your organization? Leveraging data to drive better customer outcomes? Managing programs that focus on core business priorities?

Our team and what we’ll accomplish together:

If you are a high performer with a strategic and analytical mindset who thrives in a fast-paced team environment, then this is the right role for you. As Marketing Manager, Program GTM on the TELUS and Koodo Mobility Churn and Renewal GTM & Channel Excellence team, you will be responsible for continuously identifying innovative ways to proactively protect and retain TELUS customers in the moments and channels where they are most likely to churn.

In this role, you will drive innovation in how we proactively manage churn in our channels, identify unique cohorts of customers and build treatment paths for them, and be a core contributor in the planning and execution of new opportunities that will reduce cost and grow revenue across TELUS and Koodo mobility base management. The ideal candidate is a natural born leader with a willingness to challenge the status quo, is able to work collaboratively and confidently with multiple stakeholders across different business units and levels to move programs forward.

TELUS is a great place to work. You can see it in our team members. The diversity of the TELUS team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative internet, voice, data and wireless products and solutions we offer.

What you’ll do:


What you’ll be responsible for in your new role:

• Design, execute, and launch both offers and campaigns designed to insulate the base from churning
• Track, review, analyze and report on program performance for rapid learnings and to identify opportunities to improve campaign performance
• Leverage your creativity to help shape messages to our customers
• Support the team in tracking key performance results for TELUS retention
• Build business cases to support recommendations or to validate potential opportunities
• Collaborate cross-functionally with key stakeholders including TELUS Digital, Marketing Communications, Pricing, Devices, Finance and Channel teams to gain alignment and execute on strategy to achieve business targets
• Drive process improvements to enable TELUS to be more flexible and faster to market
• Build strong cross-functional relationships in order to manage stakeholder expectations and priorities, and keep abreast of and influence, new or evolving technologies, capabilities and data capture
• Work with campaign portfolio owners to evaluate success of renewal and other base management programs, making recommendations for future initiatives and evolving current initiatives
• Build strong cross-functional relationships in order to manage stakeholder expectations and priorities, and keep abreast of and influence new or evolving technologies, capabilities and data capture

Qualifications

What you bring:


Abilities the successful candidate will demonstrate:

• Confidence working with data to analyze results and draw conclusions and recommendations from the findings
• Inquisitive and willing to ask questions to uncover new opportunities
• Strong project management and issue resolution skills; tracking progress against milestones
• Contribute to a team-focused culture with strong shared goals & accountabilities
• Ability to meet tight deadlines and manage priorities with strong attention to detail
• Has bias towards action, positive attitude, flexible and adaptable
• Comfortable influencing without authority in a cross-functional programmatic role
• Strong verbal and written communication skills, and a willingness to present findings to various audiences including leadership

Great-to-haves:

Don’t have everything we think are ‘great-to-haves’ below? Don’t let that dissuade you! Attitude, motivation, and a willingness to collaborate are the most important things we are looking for. So if you think you have what it takes, regardless of a fancy university degree or not, please apply!

• University or college degree in Marketing, Business Administration: Honors Business Administration (HBA), Master of Business Administration (MBA), Commerce, Economics, or Engineering
• 2+ years working experience in Marketing, Strategy, or Product Management
• Experience working in a matrixed organization
• Wireless telecommunications and/or technology-based industry experience is an asset
• Experience in business casing, storytelling, and presenting to varied audiences

Salary Range: $71,000-$107,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.