Marketing Manager - CARFAX for Police

CARFAX; Ontario; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading vehicle history provider in Ontario is seeking a Marketing Manager to drive demand for public safety solutions. Responsibilities include developing marketing programs, collaborating with sales teams, and utilizing automation tools. The ideal candidate possesses strong communication skills and a data-driven approach. This role offers competitive pay, a four-day workweek, and a supportive office environment.

Benefits

Competitive pay

Generous time-off policies

401(k)/DCPP matching

Dog-friendly office environment

Qualifications

• Strong interpersonal and communication skills across multiple business areas.
• Results-oriented with a proactive approach to achieving marketing, sales, and business goals.
• Analytical skills to measure and apply campaign learnings.
• Ability to translate creative ideas into effective marketing campaigns.
• Experience as a marketing generalist with strong automation skills preferred.

Responsibilities

• Develop and execute programs to increase brand awareness and generate leads.
• Understand the needs of public safety partners through market research.
• Partner with BD and sales teams to develop compelling campaigns.
• Utilize marketing automation systems and CRM to scale partnership sales.
• Monitor campaign performance and adjust strategies to optimize results.

Skills

Strong interpersonal and communication skills

Results-oriented

Analytical skills

Excellent storytelling abilities

Data-driven mindset

Creative thinker

Education

Bachelor’s degree

Tools

Marketo

Salesforce

Canva

Contentful

Job description

Join Team CARFAX as a Marketing Manager – CARFAX for Police

At CARFAX, we pride ourselves on being mission-focused, helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We value our teammates as our most valuable asset and promote a balanced life while tackling challenging projects in a fast-paced environment. Our four-day workweek continues in Summer 2025!

The Marketing Manager will play a crucial role in creating and executing marketing initiatives that engage and drive demand for CARFAX for Police solutions within the public safety sector, a new vertical for our business. This role involves providing cross-functional marketing support to U.S.-based BD, sales, and account management teams to maximize our partnership pipeline and drive strategic growth.

Key Responsibilities:

• Develop and execute programs to increase brand awareness, generate leads, and support BD and partnership sales efforts.
• Understand the needs of our public safety partners through market research, customer interactions, and collaboration with internal teams.
• Partner with BD and sales teams to develop compelling campaigns aligned with sales strategies.
• Utilize marketing automation systems (Marketo), CRM (Salesforce), and design tools (Canva, Contentful) to scale partnership sales and enablement.
• Create marketing assets and programs to equip partners with necessary tools for onboarding and utilization of solutions.
• Communicate marketing plans and ensure alignment across stakeholders.
• Identify and participate in public safety industry events to enhance brand visibility and engagement.
• Monitor campaign performance and adjust strategies to optimize results.

Qualifications:

• Strong interpersonal and communication skills across multiple business areas.
• Results-oriented with a proactive approach to achieving marketing, sales, and business goals.
• Analytical skills to measure and apply campaign learnings.
• Excellent storytelling and written/verbal communication abilities.
• Ability to translate creative ideas into effective marketing campaigns.
• Data-driven mindset, utilizing customer data and insights for targeted campaigns.
• Reliable with a focus on quality and attention to detail.
• Creative thinker with a record of innovative ideas and approaches.
• Bachelor’s degree required; experience as a marketing generalist with strong automation skills preferred.

What’s in it for you:

• Competitive pay, benefits, and generous time-off policies
• 4-day summer workweeks and winter holiday break
• 401(k)/DCPP matching and annual bonus
• Casual, dog-friendly, and innovative office environment

Recognition:

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work