Marketing Manager - CARFAX for Police

CARFAX; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading vehicle history provider in Canada is seeking a Marketing Manager to execute initiatives that drive demand in the public safety sector. The ideal candidate will possess strong interpersonal and analytical skills with a bachelor's degree and experience in marketing automation. This position offers competitive compensation, benefits, and an innovative work environment, including a 4-day summer work week.

Benefits

Competitive compensation

401(k)/DCPP matching

Annual bonus program

Generous time-off policies

Casual, dog-friendly office

Qualifications

• Strong interpersonal skills to effectively communicate across teams.
• Self-motivated and results-oriented in achieving marketing goals.
• Analytical skills for measuring and optimizing campaign performance.
• Exceptional verbal and written communication abilities.
• Bachelor's degree required in relevant field.
• Experience as a marketing generalist with strong automation skills.

Responsibilities

• Execute marketing programs to raise brand awareness and generate leads.
• Conduct market research to understand partner needs.
• Collaborate with sales teams on compelling campaign strategies.
• Utilize marketing automation systems and CRM for scaling efforts.
• Create enablement materials for partners.
• Communicate marketing plans effectively across stakeholders.
• Manage participation in public safety industry events.
• Analyze campaign performance and make adjustments for improvement.

Skills

Interpersonal skills

Results-oriented

Analytical

Communication skills

Creative execution

Data-driven approach

Education

Bachelor's degree

Tools

Marketo

Salesforce

Canva

Contentful

Job description

Join Team CARFAX as a Marketing Manager – CARFAX for Police

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We are more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2025!

The Marketing Manager will play a crucial role in creating and executing marketing initiatives that engage and drive demand for CARFAX for Police solutions in the public safety sector, a new vertical market for our business. Providing cross-functional marketing support for U.S.-based BD, sales, and account management teams, this person will maximize our partnership pipeline and drive enablement to achieve strategic growth for the company.

What you will be doing:

• Execute programs designed to raise brand marketplace awareness, generate leads, and support BD and partnership sales.
• Understand the needs and issues of our public safety partners through market research, direct interaction with our customers, and members of the BD, sales, and account management teams.
• Partner closely with the BD and partnership sales teams to build compelling campaigns that appeal to our target audiences and support the sales strategy.
• Leverage our marketing automation systems (Marketo), CRM (Salesforce), and design software (Canva, Contentful) to scale our partnership sales and enablement.
• Build enablement marketing programs and assets to ensure partners are equipped with the necessary tools and resources to onboard and utilize our solutions.
• Communicate marketing plans and ensure alignment across cross-functional stakeholders.
• Identify and manage participation in public safety industry events to build brand awareness and drive engagement.
• Test and analyze campaign/program performance and modify as necessary to maximize results.

What we’re looking for:

• Strong interpersonal skills – able to interact and communicate effectively across multiple business areas.
• Results-oriented – self-motivated to achieve departmental marketing, sales, and business goals with a sense of urgency.
• Analytical – skilled at measuring campaign results and applying learnings to future efforts.
• Exceptional communicator – skilled at storytelling in the voice of the customer with strong written and verbal communication abilities.
• Ability to execute – takes creative ideas and turns them into effective marketing messaging and campaigns.
• Data-driven – uses specific customer data and prior learnings to create compelling, targeted prospect campaigns.
• Reliable – delivers results with high levels of quality, thoughtfulness, and skill.
• Creative – has a natural curiosity and a record of coming up with creative, out-of-the-box ideas, concepts, and approaches.
• Bachelor’s degree required.
• Marketing generalist with strong marketing automation experience.

What’s in it for you:

• Competitive compensation, benefits, and generous time-off policies
• 4-day summer work weeks and a winter holiday break
• 401(k)/DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.

Don’t just take our word for it:

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work