Marketing Manager- Cards Engagement

Blend; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading AI services provider is seeking a Marketing Manager for Cards Engagement. This pivotal role involves driving revenue growth through customer engagement strategies and requires a strong background in marketing analytics and team leadership. The position offers a hybrid work model and full-time benefits, contributing to a diverse and innovative workplace.

Benefits

Full-time benefits including Health, Vision, Dental

401K

Paid Sick Time

Supportive team environment

Qualifications

• 4+ years of experience for Manager level, 6+ years for Senior Manager.
• Proven ability to drive performance growth across KPIs.
• Deep knowledge of product analytics and marketing technology.

Responsibilities

• Drive profitable revenue growth through marketing programs.
• Lead engagement strategies for credit card portfolio.
• Utilize market research to guide campaign strategies.

Skills

Agile methodologies

Product analytics

Marketing technology stacks

Results-oriented

Collaboration

Job description

Join to apply for the Marketing Manager- Cards Engagement role at Blend.

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Join to apply for the Marketing Manager- Cards Engagement role at Blend.

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class talent and data-driven strategies. We believe that the power of people and AI can make a meaningful impact, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.

We are seeking a Marketing Manager- Cards Engagement to contribute to our next level of growth and expansion.

The Details

• Location: Hybrid in Old Toronto (Onsite 3 days per week)
• Duration: 12 months with potential for extension
• Benefits: Full-time benefits including Health, Vision, Dental, 401K, Life Insurance, Pretax Commuter Benefits, Paid Sick Time, and a supportive team environment.

Job Description

• Drive profitable revenue growth through planning, development, and delivery of customer engagement marketing programs within Canadian Banking Marketing.
• Foster a customer-focused culture to deepen client relationships and leverage broader bank relationships and systems.
• Support marketing objectives by setting and refining annual and quarterly plans.
• Collaborate with Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitor market conditions, consumer sentiment, and competitive activity to adapt planning and budget deployment.
• Lead engagement strategies for the credit card portfolio, including product launches, events, upgrades, and card refreshes, ensuring a seamless client experience.
• Utilize market research and data analysis to guide campaign strategies.
• Ensure stakeholder buy-in across multiple business and marketing partners in a matrixed environment.
• Work with Journey Management groups to establish clear workflows and responsibilities.
• Support the development and deployment of creative assets across channels.
• Ensure proper branding in accordance with global guidelines and visual identity.
• Promote a high-performance, inclusive team culture aligned with client values: accountability, passion, integrity, and respect.
• Manage day-to-day activities in compliance with risk and operational standards, including regulatory and conduct risk frameworks.
• Design and implement global customer-first strategies, aligning creative and media resources to support global and regional needs.

Qualifications

• Experience with Agile methodologies.
• Proven ability to drive performance growth across KPIs.
• Deep knowledge of product analytics and marketing technology stacks.
• Authentic, decisive, resilient, collaborative, results-oriented.
• 4+ years of experience for Manager level, 6+ years for Senior Manager.
• Work in a standard office environment; limited travel, non-standard hours possible.
• Hybrid work model in Toronto, onsite 3 days/week.

Additional Information: This role is not eligible for immigration sponsorship.

A diverse workforce is a strong workforce.

We are committed to diversity and inclusion, believing that it enhances our success and innovation. We invest in understanding and improving our sourcing, hiring, and retention practices, and we share our progress transparently.

Seniority level: Mid-Senior level.

Employment type: Contract.

Job function: Marketing, Professional Services.