Marketing Manager at Zeifmans LLP

Zeifmans LLP; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Mentorship

Growth opportunities

Collaborative environment

Competitive compensation

Full benefits

Short Fridays

Summer Fridays Off

Flexible dress code

Mental health resources

AI-driven hiring processes

Job summary

Zeifmans LLP seeks a Marketing Manager to lead the firm’s marketing strategy, build brand awareness, and drive client-focused campaigns. You will manage events, webinars, social media, website updates, and communications with internal teams and sponsors.

You will collaborate with the Marketing Committee to plan targeted campaigns, grow thought leadership, and measure success against KPIs. Toronto-based in-person work required; hybrid flexibility offered.

Qualifications

• Bachelor's degree in marketing, advertising, business administration, or related field.
• Must be present for all in-person events in Toronto and minimum 3 days/week in office.
• Excellent written and oral communication, presentation skills and interpersonal skills.
• Strong organizational, time and project management skills with great attention to detail.
• Excellent research, analysis, problem-solving and decision-making ability.
• Strong creative and innovative thinking skills.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Excellent software skills, including social media, WordPress, MS Office (Excel and PowerPoint), Publisher, electronic Eblast tools such as Constant Contact, Photoshop, and website editing.
• Experience with Social HP or other social media content scheduling platforms.
• Strong knowledge of CRM

Responsibilities

• Recommend, develop and implement marketing activities aligned with the firm’s goals by industry segment or service line.
• Build strategic partnerships and create co-branded content and events to generate referrals.
• Create and promote thought leadership pieces including videos, articles, blogs, brochures and press releases.
• Oversee client events, seminars, webinars, sponsorships and conferences.
• Maintain an online presence with SEO/SEM and social media strategy.
• Oversee social media content and internal communications.
• Oversee graphics and videos for ads, newsletters and invitations.
• Develop CSR initiatives and coordinate charitable activities.
• Manage RFP templates, proposals and responses with staff.
• Sourcing and purchasing branded promotional items; develop marketing budget and KPI reporting.

Skills

Marketing experience

Management experience

Audience targeting

Written and verbal communication

Project management

Numerical literacy

Research and analysis

CRM proficiency

Education

Bachelor's degree in marketing/advertising/business administration

Tools

WordPress

MS Office

Publisher

Photoshop

Constant Contact

CRM tools

Job description

Marketing Manager

About Us

Zeifmans is a tax, accounting and consulting firm that understands clients’ needs and the full range of solutions available. We work within the rules to make the rules work for our clients. We give straightforward, intelligent advice that consistently adds to our clients’ bottom line.

About the Position

Reporting to the Director of Operations, the Marketing Manager works closely with the Marketing Committee to develop and drive Zeifmans’ marketing strategy to build brand awareness, expand and develop marketing platforms and conduct market research to plan effective client-focused marketing and promotional activities. In close collaboration with sponsors, strategic partnerships and internal committee teams, the Marketing Manager will lead the planning of special events, webinars, live streams and communications, including the creation and distribution of promotional messaging using social media advertising, website management and direct client communications.

Summary of Responsibilities

• Recommend, develop and implement marketing activities aligned with the firm’s strategic goals by industry segment (technology & startups, family business, healthcare professionals, emerging industries) or service line (estates and trusts) including budgets, activations and KPIs
• Build strategic partnerships with organizations that synergize with marketing objectives (industry groups, Nexia affiliates, referral sources), creating co-branded content and events to develop new referral leads
• Create, design and promote engaging thought leadership pieces including videos, articles, blogs, brochures, podcasts, press releases and announcements in conjunction with in-house subject matter experts, professional copy writers, graphic designers and videographers
• Oversee Client events and seminars, prospects and referral sources, including sponsorships, tradeshows, webinars and conferences
• Follow best practices to manage an effective online presence, including use of social media, Pay-per-Click campaigns, maintaining and managing websites to optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM), adjusting online strategy as necessary
• Oversee social media content including online Partner and Manager profile management
• Oversee internal communications including Zeifmans Insider, news posts, event invitations, Eblasts, etc.
• Oversee the creation of graphics and videos for advertisements, social media, thought leadership pieces, client-focused e-blasts, invitations, monthly newsletters, surveys, etc.
• Develop, support and lead Corporate Social Responsibility (CSR) strategy and execute coordinated activities to promote supported charities
• Maintain, track and report Request for Proposal templates and responses in collaboration with professional staff
• Oversee the sourcing and purchasing of branded promotional items for Client and Staff events
• Develop and execute the annual marketing budget, detailing objectives and reporting KPI results to the Marketing Committee
• Support management of marketing and sales e-mail inboxes

Summary of Experience

• 7+ years of experience in marketing
• 2+ years' experience in a manager role
• Experience identifying and targeting audiences with creative design, online campaigns
• Experience within a professional services firm is an asset

Requirements

• Bachelor’s degree in marketing, advertising, business administration, or a related field
• Must be present for all in-person events in Toronto and minimum 3 days/week in office
• Excellent written and oral communication, presentation skills and interpersonal skills
• Strong organizational, time and project management skills with great attention to detail
• Excellent research, analysis, problem-solving and decision-making ability
• Strong creative and innovative thinking skills
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Excellent software skills, including social media, WordPress, MS Office (Excel and PowerPoint), Publisher, electronic Eblast tools such as Constant Contact, Photoshop, and website editing
• Experience with Social HP or other social media content scheduling platforms
• Strong knowledge of CRM

Job Details

Job Vacancy Status: New Vacancy Hours of Work: 35 hours per week Location: 201 Bridgeland Ave, North York, Hybrid Salary: $90,000- $120,000 Compensation placement will be based on depth of experience, demonstrated skill set, and alignment with the responsibilities of the role.

Zeifmans Offers You:

• Mentorship – our teams operate with an "open door" policy
• Opportunity for growth – gain direct experience working with a wide-range of industry groups
• Collaborative environment – everyone has a say in our success
• Competitive compensation based on the Toronto market + opportunity for annual bonuses
• Full benefits and insurance for you and your immediate family members, paid by the firm
• Short Fridays all year long (3 pm office closure)
• Summer Fridays Off (July & August)
• Flexible dress code
• Mental health resources and on-going mental health support
• Opportunities to give back and support your community
• Use of Artificial Intelligence (AI) At our company, artificial intelligence (AI) tools are used as part of our recruitment process to support efficiency and enhance the candidate experience. While AI may assist in certain aspects of the process, all hiring decisions and candidate interactions continue to involve human oversight and judgment. We are committed to the responsible and ethical use of AI, and we regularly review and refine our practices to ensure alignment with applicable regulatory requirements and industry best practices
• Zeifmans is proud to be an equal opportunity employer. We encourage and support all qualified persons to apply to all positions, without regard to race, color, citizenship, religion, sex, family status, sexual orientation, gender identity, Aboriginal status, age, disability, or any person who may require accommodation throughout the recruitment process. If you would like to request accommodation within your application, we ask you please contact our Human Resource department at [e-mail].

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.