Marketing Manager - Americas

cirquedusoleil; Montreal; On-site; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Extended health and dental plan

RRSP with employer matching

Transit reimbursement

Complimentary show tickets

Job summary

Cirque du Soleil Entertainment Group seeks a Marketing Manager – Americas to own revenue, ticket sales, and demand generation across markets. You will lead integrated campaigns, work with agencies and internal teams, and ensure cultural relevance for each production.

You will drive dynamic creative, manage budgets, and build influencer/partner strategies to expand audience reach, while guiding cross-functional collaboration across PR, digital, and revenue operations.

Qualifications

• 7+ years of marketing, advertising or live events experience.
• Ability to own a market strategy from planning through execution.
• Proven track record in driving revenue, ticket sales, and demand generation.
• Strong fluency in French and English, written and spoken.
• Experience managing external agencies and cross-functional teams.
• Significant marketing budget management and financial acumen.

Responsibilities

• Own the full marketing strategy and performance for each assigned market, with revenue accountability.
• Lead integrated plans across paid media, digital, creative, influencers, affiliates, partnerships, PR and experiential.
• Challenge agencies to deliver high-impact, city-specific opportunities and cultural relevance.
• Drive a dynamic creative approach with 20–25 assets per campaign phase, tested and optimized.
• Build influencer and partnership strategies to expand audience access and engagement.
• Coordinate with internal teams (PR, Sales, Digital, Revenue, Box Office, CRM, Creative, Brand) toward shared goals.
• Manage marketing budgets for assigned productions with rigorous financial tracking.

Skills

Marketing strategy

Agency management

Cross-functional collaboration

Bilingual English/French

Budget management

Travel flexibility

Tools

Paid media platforms

Digital marketing

PR & partnerships

Job description

Marketing Manager – Americas

Sales, Marketing and Communications

About Us

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.

Our Mission

Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and developing practices unique to Cirque du Soleil!

So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!

The Opportunity

This is not a campaign execution role. As Marketing Manager – Americas, you will be the market owner accountable for revenue, ticket sales, demand generation, and the cultural relevance of every production under your responsibility. You will build integrated strategies that move audiences from curiosity to conviction, lead agencies and cross-functional partners, and make each show matter in every market it touches.

What You'll Do

• Own the full marketing strategy and performance for each assigned market, with direct accountability for revenue, ticket sales, and demand generation
• Lead integrated marketing plans across paid media, digital, creative, influencers, affiliates, partnerships, PR, and experiential, ensuring every channel works together to drive conversion and urgency
• Challenge agencies to move beyond conventional thinking, identifying high-impact, city-specific opportunities that create cultural relevance and audience talkability
• Drive a dynamic creative approach, with 20–25 assets per campaign phase, continuously tested, optimized, and adapted to audience, funnel stage, and market context
• Build influencer, affiliate, and partnership strategies that go beyond transactional ticket sales to create genuine audience access, content, and community engagement
• Act as the key liaison between external agencies and internal teams (PR, Sales, Digital, Revenue Management, Box Office, CRM, Creative, and Brand) rallying everyone around shared objectives
• Manage all marketing budgets for assigned productions, ensuring investments are aligned with business priorities and tracked with full financial rigour

What You Bring

Must-Haves:

• 7+ years of relevant experience in marketing, advertising, entertainment, live events, or related industries
• Proven ability to own a market, from strategy through execution, and drive measurable business results
• Strong command of integrated marketing: paid media, digital, social, influencer, partnerships, PR, and experiential
• Experience managing external agencies and multiple cross‑functional stakeholders
• Strong media knowledge and the ability to challenge and evaluate agency recommendations
• Significant marketing budget management experience and financial acumen
• Fluency in French and English, spoken and written (required)
• Ability to travel as required

Bonus Points For:

• Experience in live entertainment or touring productions
• Familiarity with digital marketing, paid social, and affiliate platforms

What We Offer

• Extended health and dental plan
• RRSP with up to 4% employer matching
• 60% transit pass reimbursement
• Complimentary show tickets (4/year) and premiere access

Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, we are committed to eliminating discrimination based on age, skin color, origins, religion, sex, gender, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings. Accommodations are available for those with disabilities upon request throughout the recruitment process.