Marketing Manager - Acquisition, Personal Savings & Investments

RBC; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

RBC's Marketing Team is seeking an experienced Marketing Manager to drive mass marketing initiatives for Personal Savings & Investments. The ideal candidate will possess a blend of strategic thinking and executional excellence, thriving in fast-paced environments while ensuring collaborative and innovative marketing efforts.

Benefits

Coaching and development opportunities

Dynamic and collaborative work environment

Challenging work opportunities

Qualifications

• 5+ years of marketing experience required.
• Proven ability to build and execute marketing campaigns.
• Experience managing external agencies.

Responsibilities

• Collaborate with internal and external partners for campaign strategies.
• Manage marketing budgets, including tracking and reconciliation.
• Drive integrated planning and execution of marketing initiatives.

Skills

Actionable Insights

Campaign Development

Creativity

Cross-Functional Teamwork

Analytics

Customer Insights

Education

University degree - undergraduate and/or MBA in marketing

Job description

Job Summary

Job Description

What is the opportunity?

The Marketing Team is seeking a passionate and experienced Marketing Manager to support mass marketing initiatives and high-impact campaigns across RBC’s Personal Savings & Investments business. We need someone who is equally comfortable developing innovative strategies as they are at diving deep into the details to ensure the smooth execution of marketing initiatives.

The successful candidate will be both a strong storyteller and an insights-driven marketer who can convert data into actionable insights to deliver on aggressive targets through best-in-class marketing.

This person thrives in fast paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.

What will you do?

• Collaborate with internal, and external partners to drive integrated planning, campaign strategy, execution, and reporting
• Through an insight-driven approach, lead, develop and deliver strategic frameworks, recommendations, creative briefs / execution, post analysis and presentations
• Successfully execute campaigns by working closely with agencies to deliver bold creative that is on brand, time and budget, and delivers strong ROI
• Support the management of internal and external marketing budgets, including monthly re-forecasting, tracking, and reconciliation
• Ensure disciplined KPI establishment, measurement and analyses to enable strategic conversations, fuel insights, and future marketing plans
• Identify gaps in processes and opportunities for growth within the overall strategy and share creative solutions and suggestions for improvements

What do you need to succeed?

Must-have

• 5+ years of marketing experience
• A creative eye combined with a keen attention to detail
• Proven success developing and executing marketing campaigns, and building, delivering, and quantifying go-to-market plans through analytics and translating market, competitive and consumer insights into high impact marketing activities
• Experience managing external agencies as well as campaign management and execution including campaign development, agency briefing, approvals, and budget management
• Proven ability to collaborate effectively within cross-functional teams and across the organization, while adapting to ambiguity and thriving in agile, fast-paced environments
• Successful at building strong, trust-based relationships across all levels of the organization and fostering a positive and collaborative culture

Nice-to-have

• University degree - undergraduate and/or MBA - in marketing or other related field
• Experience in the Savings and/or Investments space
• Mass marketing experience

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Actionable Insights, Analytics, Brand Marketing, Budgeting, Campaign Development, Campaign Strategies, Communication, Creativity, Cross-Functional Teamwork, Customer Behavior, Customer Insights, Industry Knowledge, Investments, Marketing, Marketing Activities, Marketing Campaigns

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-05-16

Application Deadline:

2025-06-02

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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