Marketing Manager, AbeBooks

AbeBooks; Victoria; On-site; CAD 68,000 - 115,000; Full time

Job summary

AbeBooks is seeking a results-oriented Marketing Manager to enhance brand visibility through innovative marketing strategies. This pivotal role involves managing cross-functional campaigns and utilizing data-driven insights to elevate brand awareness in both online and offline channels.

Qualifications

• 5+ years of non-internship marketing experience.
• Proven capability in developing compelling marketing materials.
• Experience managing paid and organic social media campaigns.

Responsibilities

• Develop and execute brand marketing campaigns.
• Manage social media advertising and oversee affiliate marketing.
• Measure and analyze campaign performance.

Skills

Digital Marketing

Content Creation

Data Analysis

Stakeholder Management

Education

Degree in Marketing or a related field

Literature/English related studies

Tools

Excel

Tableau

Salesforce

Job description

AbeBooks is seeking a results-oriented Marketing Manager to elevate our brand through data-driven strategies and exceptional customer focus. This role is crucial in scaling brand awareness and affinity through both online channels (social media, content, affiliates and email) as well as offline channels (print and events).

The candidate will be responsible for managing end-to-end brand marketing campaigns while collaborating with cross-functional teams to maintain brand consistency across our global domains. As a Marketing Manager, they will develop and execute on large and innovative strategies to keep our audience engaged, manage social media advertising, and oversee affiliate marketing initiatives to enhance brand visibility. The ideal candidate will have a deep passion for books and/or experience working in adjacent literary industries.


Key job responsibilities
* Develop and execute brand marketing campaigns that drive awareness and trust among new and existing buyers
* Create and manage engaging content strategies, while working with the UX Team to build graphics that align with brand messaging
* Own, strategize and execute on social channels for both organic and paid campaigns, optimizing for reach and engagement
* Manage affiliate marketing programs through top-funnel and bottom-funnel partnerships
* Develop and execute event marketing strategies, representing AbeBooks at key industry events, book fairs, and literary festivals to build brand awareness
* Build and maintain relationships with cross-functional teams to ensure consistent brand messaging across all channels
* Measure and analyze campaign performance, providing valuable insights for marketing strategies and decision-making
* Monitor and analyze consumer trends and industry shifts to inform brand strategy and maintain market relevance

About the team
At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.

BASIC QUALIFICATIONS

- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Expertise in managing paid and organic social media campaigns
- Proven capability in developing compelling content and marketing materials across various channels
- Demonstrated expertise in the book industry or Literature/English related studies
- Strong stakeholder communication and management skills

PREFERRED QUALIFICATIONS

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Proficiency with social media management and analytics tools
- Experience working with creative teams and agencies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary for this position ranges from $68,400/year up to $114,300/year. Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.