Marketing Manager

Job Details

Description

The Marketing Team develops strategy and manages the implementation of marketing and communications campaigns to help business and consumer segments meet objectives. The Marketing Manager will report to the Senior Manager, Marketing and will work cross-functionally with partners throughout the organization including Product Management, Sales/Support Channels, Customer Intelligence, as well as Legal and Field teams. The Marketing Manager will be passionate about learning, delivering against results, and will possess strong interpersonal, analytical, strategic thinking, and tactical skills.

The Marketing Manager will lead the development, implementation, and analysis of end-to-end marketing campaigns across all channels and tactics including direct mail, outbound telemarketing, digital marketing, retail, door-to-door, plus various grassroots activities leveraging the entire product/services portfolios.

Employment Equity

Northwestel values diversity in the workplace and is committed to the goals of Employment Equity. We strive to achieve a skilled workforce that is representative of the population we serve, and as a Northern company, we are committed to the employment and career development of our Indigenous peoples. Please clearly indicate on your application if you are an Indigenous person, a woman, a person with a disability, or a visible minority if you wish to receive hiring preference.

Specific Accountabilities

• Manage and/or support marketing programs

Ideate: Interpret marketing and customer data to identify opportunities to grow Northwestel product market share and improve customer experience.

Create: Create compelling and strategic presentations to drive buy-in and alignment across key campaign stakeholders. Develop creative assets internally or through agencies.

Execute: Work cross-functionally with Offer and Pricing, Customer Intelligence, Channels, and Marketing Communications, and Agency teams to bring campaigns to market. Manage projects involving social media, digital platforms, employee engagement, and community engagement.

Analyze: Weekly, ad hoc, and post-mortem campaign results analysis.

Knowledge and Skills Required

This position requires a bachelor’s degree in Marketing or Creative fields (Business, Marketing, Communications, Creative, or Web Design/Development) combined with a minimum of three years marketing experience, preferably in the telecommunications industry. Skills required:

• Advanced MS Office skills, particularly MS Excel and MS PowerPoint.
• Experience working with digital teams, external advertising or creative agencies.
• Creative and design focused.
• Demonstrated interpersonal skills, the ability to build and foster teams and deliver against a common objective.
• Excellent communication both written and verbal.
• Strong sense of autonomy and initiative.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Keen interest in communications technology (including Internet and Video), and the flexibility to respond to rapid changes in the market.

What We Offer You

• Health & Wellness Benefits, Pension Plan, Discounts
• Team Incentive Bonus
• Paid Vacation with a Vacation Travel Allowance
• Work-Life Balance
• Community Involvement

Closing

Applications will be reviewed as they are submitted. Posting will remain active until the position is filled.

As a safety-conscious COR Certified organization, we have an established and comprehensive safety program. We expect all employees to participate in our organizational health and safety programs, adhering to all safe work procedures focused on continuous improvement.