Marketing Manager

VRCA - Vancouver Regional Construction Association; Vancouver; On-site; CAD 80,000 - 90,000; Full time

Job summary

The Vancouver Regional Construction Association seeks an innovative Marketing Manager to drive their marketing efforts. This role includes developing digital strategies and content creation while managing brand initiatives to support their membership and advocacy work. Join a collaborative team committed to excellence and creativity in a thriving industry.

Benefits

Extended health, dental, and vision coverage

5% RRSP matching

Free parking

Qualifications

• Minimum 5 years experience in marketing or digital content.
• Valid driver’s license and access to a reliable vehicle.
• Excellent writing and communication skills.

Responsibilities

• Lead digital marketing efforts and campaign execution.
• Plan and create compelling content for various platforms.
• Monitor and report on engagement metrics to improve campaigns.

Skills

Communication

Project Management

Creativity

Digital Marketing

Content Creation

SEO

Social Media Management

Education

Post-secondary degree in marketing, communications, or design

Tools

Adobe Creative Suite

Canva

Hootsuite

Google Ads

Asana

Google Analytics

Job description

Join to apply for the Marketing Manager role at VRCA - Vancouver Regional Construction Association

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Join to apply for the Marketing Manager role at VRCA - Vancouver Regional Construction Association

This range is provided by VRCA - Vancouver Regional Construction Association. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$80,000.00 / yr - CA$90,000.00 / yr

• Lead bold, creative campaigns that shape the voice of an industry building the future
• Earn $80k-$90k annually, with additional benefits and opportunities for growth
• Join a respected organization dedicated to innovation and excellence, where your creativity and expertise will drive impactful results

With over 1000 member organizations, the Vancouver Regional Construction Association (“VRCA”) is British Columbia’s largest and most inclusive regional construction association. VRCA provides the resources that support our members’ ability to be informed, productive, and competitive, connecting people and facilitating opportunities to leverage our collective knowledge and strength. Proudly representing the true breadth and depth of the Lower Mainland’s construction industry, VRCA is comprised of union and open-shop businesses of all political affiliations, in BC’s industrial, commercial, institutional, infrastructure, and high-rise residential construction industry.

VRCA membership is vital to serious participation in the industry, and provides a wide variety of high-value services, programs, education, events, and advocacy. We have a tight team that genuinely cares about one another and especially cares about our members. We work hard, we laugh hard, and we do things that make a real difference to real people.

About the Opportunity

We are currently looking for a full-time Marketing Manager, to join our team in Vancouver, BC.

Reporting to the Director of Advocacy & Engagement, this role is responsible for leading VRCA’s marketing efforts, including digital strategy, content creation, campaign execution, and brand development to support events, education, membership, and advocacy initiatives.

More specifically, your responsibilities include but are not limited to :

• Creating compelling written content for newsletters, website, social media, and digital campaigns
• Planning and executing social media and email marketing strategies using scheduling and automation tools
• Developing and managing targeted digital campaigns with a focus on SEO, SEM, and Google Ads
• Monitoring and reporting on engagement metrics and KPIs to optimize campaign effectiveness
• Designing branded assets across digital and print platforms, including web visuals, infographics, and event materials
• Applying AI tools to enhance content creation, design workflows, and automation
• Ensuring brand consistency across all platforms and marketing initiatives
• Supporting cross-functional initiatives across departments through creative storytelling and design
• Staying current on marketing, design, and digital trends to inform campaign strategy
• Managing multiple concurrent projects with strong organization and prioritization skills
• Collaborating with internal stakeholders to drive marketing strategies that build community and grow impact
• Elevating the VRCA brand through innovative, purpose-driven marketing

About You

To qualify, you will need a post-secondary degree in marketing, communications, or design. A minimum of 5 years of hands-on experience in marketing, digital content, or a related role will also be essential. You must also have a valid driver’s license and access to a reliable vehicle.

Additionally, the following skills and background will be highly valued :

• Experience with Adobe Creative Suite, Canva, and social scheduling tools such as Hootsuite or Later
• Familiarity with project management tools like Asana
• Working knowledge of SEO, SEM, Google Analytics, and Google Ads
• Experience supporting marketing initiatives for events, associations, or member-based organizations
• Ability to leverage AI tools (e.g. ChatGPT, Canva Magic) for creative problem solving

As our ideal candidate, you will possess excellent communication, writing, and project management skills, along with strong attention to detail and the ability to manage competing priorities. You are a proactive self-starter who thrives in fast-paced environments, brings curiosity to new technologies, and is always thinking ahead. You’re a collaborative team player who values feedback and finds purpose in building community and creating meaningful impact.

This is a future-forward marketing role for someone who wants to take ownership, drive creativity, and help shape the voice of a dynamic organization in a thriving industry. If you're passionate about purpose-driven campaigns, growing a brand, and bringing big ideas to life, we want to hear from you.

Please attach examples of your work or a portfolio link in your application.

About the Benefits

As a valued member of our team, you will be rewarded with a competitive compensation package of $80k-$90k, evaluated depending on skills and experience, along with :

• Extended health, dental, and vision coverage
• 5% RRSP matching
• Free parking
• And many more!

Join our dynamic organization and unleash your potential to build long-term relationships, drive results, and achieve success with the support of a dedicated team - apply today !

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Advertising, and Project Management

Construction and Marketing Services

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