Marketing Manager

Spirit of Math; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Spirit of Math is seeking an experienced Marketing Manager to lead our Marketing Department and drive strategy and execution across the organization. Reporting to the Vice President, Corporate Services, the role focuses on increasing student registrations, growing brand awareness, and supporting campuses.

This hands-on leadership position requires strategic thinking and disciplined execution. You will lead a marketing team, manage campaigns and external partners, use data to measure performance,

Qualifications

• Develop and implement organization-wide marketing strategies.
• Lead and coach marketing team to deliver priorities and accountability.
• Plan and oversee campaigns across digital, social, email, print, and more.
• Support campuses with local marketing strategies and materials.
• Use data to monitor performance and identify opportunities for improvement.

Responsibilities

• Develop, execute and measure an enterprise-wide marketing strategy aligned with company objectives.
• Lead, coach and develop the Marketing team while establishing clear priorities, expectations and accountability.
• Plan and oversee integrated campaigns across digital, social media, email, print and other channels.
• Support corporate and franchise campuses with effective local marketing strategies, campaigns and materials.
• Monitor marketing performance and use data and reporting to identify opportunities and improve results.
• Oversee brand standards and ensure consistency across channels and locations.

Skills

Marketing strategy

Team leadership

Campaign management

Data-driven decisions

Digital marketing

Education

Bachelor's degree

Tools

Google Analytics

CRM tools

Marketing automation

Job description

About Spirit of Math

With over 30 years of success, Spirit of Math is an innovative leader in after-school mathematics education for high-performing students. With more than 35 campuses across Canada, along with math workbooks and educator training, Spirit of Math is changing the equation for inquisitive minds around the world.

The Opportunity

Spirit of Math is looking for an experiencedMarketing Manager to lead our Marketing Department and drive the strategy and execution of marketing across our organization.

Reporting to the Vice President, Corporate Services, this role is responsible for building and executing marketing strategies that increase student registrations, grow brand awareness and support our corporate and franchise campuses.

This is a hands-on leadership role for someone who can think strategically while ensuring the work gets done. You will lead a marketing team, manage campaigns and external partners, use data to evaluate performance, and work closely with campus and corporate leaders to continuously improve our marketing results.

What You’ll Do

• Develop, execute and measure an enterprise-wide marketing strategy aligned with company objectives.
• Lead, coach and develop the Marketing team while establishing clear priorities, expectations and accountability.
• Plan and oversee integrated campaigns across digital, social media, email, print and other channels.
• Support corporate and franchise campuses with effective local marketing strategies, campaigns and materials.
• Monitor marketing performance and use data and reporting to identify opportunities and improve results.
• Manage seasonal and annual marketing campaigns supporting student registration, contests, programs and other company initiatives.
• Oversee Spirit of Math's brand standards and ensure consistency across marketing channels and locations.
• Manage marketing collateral, graphic design, photography, videography and other creative initiatives.
• Oversee marketing-related website content and social media channels.
• Develop and manage the Marketing Department budget.
• Manage relationships with agencies, vendors and other external marketing partners.
• Partner closely with Sales, Campus Operations, People & Culture and other departments on cross-functional initiatives.
• Develop scalable marketing processes and standards that support a growing corporate and franchise organization.

What We’re Looking For

You are a proactive and experienced marketing leader who combines strategic thinking with strong execution. You are comfortable managing multiple priorities, making decisions, holding a team accountable and taking initiatives from concept through completion.

You bring:

• 5+ years of experience as a Marketing Manager, including experience managing a team of at least three people.
• A bachelor's degree.
• Demonstrated experience developing and executing organization-wide marketing strategies.
• Strong people-management and team-development experience.
• Experience managing external agencies and vendors.
• Experience developing and executing campaigns across multiple marketing channels.
• Strong knowledge of digital marketing, social media and online advertising.
• Experience using marketing data and analytics to evaluate campaign performance and inform decisions.
• Strong written, visual and verbal communication skills.
• Excellent project management, organization and follow-through.
• The ability to balance strategic planning with hands-on execution in a fast-moving environment.

Experience working within a franchise or multi-location organization is a strong asset. International franchise marketing experience is also an asset.

If you are an experienced marketing leader who enjoys building strong teams, creating scalable marketing strategies and translating plans into measurable results, we would love to hear from you.