Marketing Manager

Scene+; Toronto; Hybrid; CAD 85,000 - 95,000; Full time

Benefits offered by this job

Performance bonus

Owner discounts on mortgages & banking

Movie benefits

Grocery delivery

Job summary

Scene+ is seeking a Manager, Marketing in Toronto for a hybrid, three-days-on-site role. You will own strategic marketing plans, manage partner relationships, and drive data-driven growth across a national portfolio.

Bring strong analytics, budgeting, and cross-functional leadership to influence campaigns and achieve KPIs. You will collaborate with Scene+’s Centre of Marketing Excellence, shaping plans for high-profile partner accounts and expanding membership.

Qualifications

• Experience creating targeted marketing plans and leveraging data to drive marketing KPIs.
• Ability to manage and optimize marketing budgets based on KPI results.
• Strong communication skills and the ability to partner with internal/external stakeholders.

Responsibilities

• Build annual marketing plans in collaboration with portfolio partners.
• Monitor portfolio results and optimize campaigns and offers.
• Oversee deployment of assets across owned, paid, and earned channels.
• Report portfolio performance to senior management and apply insights to future campaigns.

Skills

Marketing strategy

Data-driven decision making

Budget management

Stakeholder management

Cross-functional leadership

Job description

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent almost 20 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need:

Reporting to the Account Director, we are looking for a Manager, Marketing to take ownership of strategic marketing plans and partner relationships. You will take a data-driven approach to build 12-month strategies working in collaboration with stakeholders in your assigned portfolio. You will apply key insights to optimize marketing performance, influence decisions, and work towards achieving growth objectives.

This posting is for a full-time, hybrid role, working three days per week on-site at our Toronto office.

What's in it for you:

Influence and exposure. You want to take on a high visibility role, gaining exposure to owners, leaders, and partner stakeholders. You will be a part of Scene+'s Centre of Marketing Excellence, building annual marketing plans for high-profile partner accounts; collaborating with cross-functional teams to bring your portfolio to market. You will play a key role in growing our membership by leveraging data to build, implement and continuously optimize strategic marketing plans.

Impactful simplicity. You'll be part of a future-forward team that values authenticity and invites fresh perspectives. You will work across a wide range of projects as part of an in-house team working with national brands. Your work will be experienced by millions of Canadians.

As our new Manager, Marketing you will:

• Build annual marketing plans. You will meet with your assigned portfolio partners to understand their business objectives and to align promotions and offer designs with the budget, timeframe, as well as our goal to satisfy and delight members. You will develop a rolling 12-month strategic marketing plan to drive portfolio adoption and meet monthly targets.
• Monitor portfolio results. You will analyze offer and campaign data to draw insights and improve marketing effectiveness and program returns over time. You will develop strategies for incremental improvements to the promotion and marketing process, offers and plans. You will oversee the deployment of assets and media across all relevant owned, paid and earned channels in consultation with the Marketing Delivery team.
• Nurture strong working relationships. You will gain trust with Partners in your portfolio, influence decisions, navigate differing needs, communicate, and create an overall positive experience. You will collaborate with internal teams, negotiate marketing calendars, and ensure your portfolio objectives are prioritized and fulfilled.
• Report. You will regularly present portfolio performance and optimizations to senior management. You will identify factors that contribute to or hinder objectives, track and analyze activities across the ecosystem related to your marketing strategy, and be accountable for applying data insights to the next campaign or quarterly plan.

You bring:

• The strategic expertise. You have exceptional communication skills and bring a balanced approach of strategy, analytics, and creativity to your work. You have extensive experience creating targeted marketing plans and leveraging data to drive marketing KPIs. You have experience managing and optimizing marketing budgets based on KPI results.
• The client-centred mindset. You hold yourself accountable for the success of your clients/portfolio partners, and you are willing to do what it takes to meet objectives. You can pivot based on data insights, manage competing priorities, and meet high-pressure deadlines.
• The project management skills. You have a proven ability to manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, reporting and communications. You are results-oriented and can set performance goals and metrics to measure marketing campaign effectiveness.
• The interpersonal skills. You can build and manage trusting and collaborative relationships with internal and external stakeholders, acting as a subject matter expert, influencing decisions, and championing strategic direction. You can navigate conflict, contradictions and demands.

Compensation

At Scene+, we believe that compensation should be transparent, fair, and market competitive. Our salary ranges are designed to represent the progression from learning the role to truly mastering it.

This role has a minimum base salary of $85K and a maximum base salary of $95K. Our approach to compensation supports each person’s unique knowledge, skills, abilities, complexity of the role and balances it with internal equity to support a fair and competitive salary. The higher end of the range is reserved for those who have demonstrated deep expertise, while offers closer to the minimum reflect strong potential with room to develop.

Base salary is just one part of our total rewards package which also includes health and wellness benefits, employer-matched RRSP savings, a performance-based bonus program, and many more perks including free movies and free grocery delivery.

At Scene+, we cultivate an innovative and collaborative environment. Guided by our values, we aim to exceed the expectations of our partners and members.

Member Focus:

We prioritize the needs and experiences of our members in everything we do.

Teamwork:

We believe in the power of collaboration and working together to achieve our goals.

Continuous Improvement:

We strive for excellence by constantly seeking ways to improve and innovate.

Integrity:

We uphold the highest standards of honesty and transparency in our actions.

Results Driven:

We are committed to achieving outstanding outcomes and delivering value.

Passion:

We are passionate about our work and dedicated to making a positive impact.

We offer:

Perks:

Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and more.

Warmth:

We foster a genuine culture where relationships, knowledge sharing, and creativity thrive.

Growth:

Working for Scene+ offers exposure to a range of industries represented by our owners and partners. You'll have the chance to work on diverse initiatives, collaborate with cross-company teams, and expand your career path options both internally and with our owners.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
• An interview with the Account Director, to discuss how your experience aligns with the role and the needs of the team.
• A final in-person interview with the Executive Director, Partnerships, to grow your understanding of the strategic impact of this role and how it aligns with the growth strategy of Scene

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.