Marketing Manager

Fitzrovia; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading property development firm in Toronto is looking for a Marketing Manager to lead property and corporate marketing efforts. This role involves managing various marketing programs, developing strategic plans, and overseeing branding consistency while collaborating with multiple teams. Ideal candidates should possess a degree in marketing, 4-6 years of experience, and analytical capabilities. A competitive salary and career development opportunities are offered.

Benefits

Competitive salary

Benefits

Career development opportunities

Qualifications

• 4 - 6 years experience in a marketing related role.
• Experience in multi-family marketing is an asset.
• Extremely analytical – drive to be an industry leader and up to date on rental market data and trends.

Responsibilities

• Manage the multi-family marketing program across the portfolio.
• Develop strategic plans and campaigns to differentiate planned projects.
• Ensure company branding standards are consistent across platforms.

Skills

Analytical skills

Communication skills

Creative thinking

MS Office proficiency

Adobe Creative Suite proficiency

Flexibility

Education

University or college degree in marketing, business, or a related field

Tools

MS Office

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Canva

Job description

About the Role

Fitzrovia is seeking a Marketing Manager to lead property and corporate level marketing. On the property level, marketing efforts are required from pre-construction to on-going stabilization marketing. Fitzrovia has established a reputation for being innovative and creative from a marketing perspective. The future Marketing Manager will be open to new ideas and have a desire to push industry boundaries and challenge the status quo. It is critical that the future Marketing Manager is passionate, a ‘self-starter’, and relentlessly resourceful - no problem is unsolvable.

The Marketing Manager will collaborate with our development, construction, operations, investments, and accounting teams, gaining exposure to every level of the rental development process. Fitzrovia is an entrepreneurial and innovative organization, making this role well suited for a candidate who is ready to roll up their sleeves, wear multiple hats, and contribute to all aspects of real estate investment and development.

Note: This role is on-site full-time and the successful candidate will be required to work in the office Monday to Friday.

Key Responsibilities

• Manage the multi-family marketing program across the portfolio
• Develop strategic plans and campaigns to differentiate planned projects, increase market share, drive property traffic, and maximize revenue
• Ensure company and property branding standards are consistent across platforms
• Create marketing budgets for individual assets and monitor marketing spend on monthly variance reports
• Complete detailed monthly lease-up reports for investors and draw data-driven conclusions and recommendations
• Manage all third-party marketing vendors and deliverables including photographers, rendering firms, creative agencies, digital advertising firms, and so on
• Responsible for keeping all deliverables on time, on budget, and providing weekly reports
• Plan and execute digital and content marketing efforts including email campaigns, blog posts, paid media, SEO, and public relations to drive traffic, generate leads, and elevate property-level and Fitzrovia corporate brand presence
• Oversee the creation and production of all visual marketing assets such as print materials, signage, renderings, and digital collateral, ensuring consistency with brand standards and alignment with campaign goals
• Manage creative and messaging, ensuring that all public-facing marketing materials align with the property’s current project stage and effectively speak to the target demographic
• Track, report, and analyze marketing campaign performance using tools such as Google Analytics and CRM dashboards; adjust campaigns and expenditures based on insights, and present monthly updates to senior leadership with data-driven recommendations
• Monitor industry trends and recommend new technologies, products, workflows, or services based on qualified research
• Manage and audit online curb appeal, including online reputation management, Internet Listing Services (ILS), property websites, and social media accounts
• Work with the social media team to ensure property leasing and marketing goals are met
• Collaborate with site staff on the rollout of marketing programs, incentives, invoicing, digital collateral, name badges, and maintaining marketing standards
• Collaborate with the design team on staging amenities and model suites to ensure spaces are photo-ready
• Maintain marketing assets by filing documents, images, and reports in an organized fashion
• Other duties as specified by the Director, Marketing or Vice President, Marketing

Qualifications and Experiences

• University or college degree in marketing, business, or a related field
• 4 - 6 years experience in a marketing related role
• Experience in multi-family marketing is an asset
• Extremely analytical – drive to be an industry leader and up to date on rental market data and trends
• Excellent written and oral communication skills
• Experience with MS Office, Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
• Flexibility to work additional hours to meet goals and deadlines

Why Fitzrovia

Fitzrovia is a vertically integrated developer and asset manager of purpose-built rental communities across the Greater Toronto and Montreal Areas. We focus on best-in-class development, construction, property and asset management of luxury rentals with emphasis on design, active lifestyle management and exceptional customer service.

We partner with public institutions, pension funds and high net worth investors with a focus on long-term cash flow assets. Fitzrovia is the largest developer of purpose-built rental apartments in the GTA with over $9.1 billion of assets under management.

We focus on our people and culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia’s commitment to hospitality is central to our values. To learn more about Fitzrovia, our people and our properties, visit www.fitzrovia.ca.

Fitzrovia is an equal opportunity employer and is committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the recruitment process, please reach us at [e-mail].

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing