Marketing Manager

ME Law PC; Toronto; Hybrid; CAD 80,000 - 150,000; Full time

Job summary

A dynamic legal firm is seeking a Senior Marketing Manager to drive marketing and business development strategies. The role demands 4-8 years of marketing experience, with a strong preference for candidates from a litigation-focused firm. You will oversee performance metrics, lead strategies, and manage digital campaigns, with a salary starting from $80,000 to $150,000 per year. Hybrid work in Toronto is required.

Benefits

Extended Health Care

Performance Bonuses

Flexible work schedule after 6 months

Company events and paid-conferences

Paid training

Qualifications

• 4–8+ years of marketing experience in a high-output, performance-driven environment.
• Minimum 3+ years in the legal industry, preferably within a litigation-focused firm.
• Proven ability to manage and execute campaigns tied to lead generation metrics.

Responsibilities

• Own and manage KPIs and weekly performance dashboards.
• Oversee digital campaigns and content pipeline.
• Develop and execute the firm’s annual marketing strategy.

Skills

Marketing campaign management

Lead generation

SEO

PPC

CRM platforms

Project management

Written communication

Negotiation skills

Education

Bachelor's degree in Marketing or Communications

Tools

Analytics dashboards

Lead generation software

Content management systems

Job description

About us:

ME Law Professional Corporation is a litigation practice, located at 180 Bloor St West in the heart of downtown Toronto.

We specialize in the various areas of civil litigation, particularly, in the areas of real estate, estates and corporate & commercial litigation.

For more information, visit our pages at: https://www.melaw.ca and https://melaw.applytojobs.ca/

Our work environment includes:

●Contemporary office setting

●Clear career growth trajectory and increased compensation opportunities

●Respectful and inclusive workplace culture

●Well-established operational infrastructure, with effective systems, policies and workflows in place

●Great colleagues and workplace atmosphere to perform and collaborate with

As part of our growth plans, we're considering expanding into other areas of law and geographic areas, including national and international expansion in the future.

Job opening:

Role: Senior Marketing Manager / Executive

Term: Full-Time

Seniority Level: Group Level Executive (reporting to Leadership Team)

How to apply:

Apply by clicking the button ("Apply Now") on this page.

Please include your CV & Cover Letter, outlining your previous experience, how do you see yourself contributing to the value of the Company, and why we should choose you.

Any relevant details as to how you plan to get up and running within weeks (not months) without generic marketing talk and any tested systems that can be introduced to contribute to the same would be a huge bonus.

Detailed Role Description:

We are a dynamic, growing, highly litigation-focused law firm dedicated to delivering results-driven representation for corporate, high-net worth, and institutional clients. Our success is built on agility, depth of knowledge, and a culture of high performance.

We are currently seeking a Marketing Manager / Executive who is ready to take on full ownership of the firm’s marketing and business development engine.

This role will perfectly suit for a performance-player who is keen working at their own initiative, loves taking ownership and is not afraid of aggressive growth, but also truly values accountability at the same time as well.

About the Role:

This is not a support role. This is a leadership opportunity for a self-directed and strategically minded marketing performance professional who thrives under measurable KPIs and metrics, values autonomy, and understands how to build credibility and trust in a legal services environment.

This role will require role-specific, industry-relevant knowledge and experience, with an expectations that the right individual will come in with a proven track record playbook to start implementing necessary changes required; however, obviously not losing existing traction of things in place to maintain business continuity in the meantime.

Rigorous onboarding will be provided at the onset of this engagement with an introduction into Company's systems, marketing infrastructure, Corporate plans, tools and mechanisms in place. However, you will be responsible for planning, execution, and optimization of all aspects of the firm’s marketing strategies and efforts in the future.

You’ll be expected to produce tangible results in lead generation & digital presence, brand visibility, and client engagement — all while adhering to the professionalism required of a litigation firm.

Key Responsibilities:

• Own and manage KPIs and weekly performance dashboards (lead gen, conversion rates, campaign ROI, etc.)
• Maintain robust marketing systems in place
• Oversee digital campaigns (SEO, PPC, LinkedIn Ads), web presence, and content pipeline.
• Oversee off-line marketing and business development activities
• Develop, calibrate and execute firm’s annual marketing strategy, aligned with Company's growth and strategic goals.
• Implement and refine marketing system workflows, processes and procedures.
• Collaborate with senior leadership, staff, marketing vendors on client acquisition and retention campaigns.
• Plan, attend, and lead firm-sponsored events, seminars and strategic networking opportunities.
• Monitor budget, vendors, and external partners with a focus on performance ROI / ROAS
• Create and present monthly reports with actionable insights for management.
• Hire necessary vendors and partners to collaborate together with.

We're Looking for Someone Who:

• Can operate independently with no handholding.
• Able to get "boots on the ground" swiftly without excessive strategy building (e.g. for 5-10 years in the future)
• Has an up-to-date stack of skills and tools required to perform in a modern AI-toolbox and marketing tech environment, or understands how to work with relevant vendors
• Can clearly strategize, defend and communicate strategies to be used, -- as well as be responsible for the end result.
• Delivers consistently high output across channels, campaigns, and reporting.
• Understands how to create, maintain and restructure marketing infrastructure
• Pays obsessive attention to detail — nothing gets missed or glossed over.
• Is data-driven and thrives in fast-paced, results-first environments.
• Thinks outside the box and isn’t afraid to pitch contrarian or unconventional marketing ideas.
• Combines creativity with a maniacal focus on execution and deadlines.
• Understands (or can quickly learn) legal marketing constraints and compliance standards.
• Is as comfortable writing compelling copy, story, argument, - as well as analyzing campaign ROI and lead quality.
• Creative and open-minded to deliver compelling, effective and aesthetically appealing creative materials.
• Can collaborate effectively with Leadership Team and other staff as well
• Brings energy, integrity, and ambition to every task, every week.

Qualifications:

• 4–8+ years of marketing experience in a high-output, performance-driven environment.
• Minimum 3+ years of experience in the legal industry, preferably within a litigation-focused firm (this role does will not be suitable to individuals who have minimal industry-relevant knowledge and experience, and does not imply training from scratch)
• Proven ability to manage and execute marketing campaigns tied to lead generation metrics and measurable ROI.
• Strong understanding of SEO, PPC, offline business development, referral network creation/maintenance, analytics dashboards, and CRM platforms.
• Experience working directly with software developers, PR agencies, media professionals, influencers, and other content production vendors.
• Excellent written communication and project management skills, with a strong sense of ownership.
• Demonstrated experience in developing corporate client relationships and navigating government tenders or public-sector marketing.
• Practical knowledge in building, maintaining, and optimizing sales funnels for professional services.
• Obsession demonstration about quality, attention to detail, consistent output, and performance excellence.

• Bachelor’s degree in Marketing, Communications, or a related field (MBA or relevant digital certifications are a plus).
• Highly developed conflict resolution, communication, and negotiation skills for cross-functional and external stakeholder collaboration.

Job Type: Full-time

Salary: starting $80,000-$150,000+ per year (Fixed / Performance-based / Profit-sharing)

Additional Benefits:

●Extended Health Care

●Performance Bonuses

●Flexible work schedule after 6 months

Other perks:

●Company events and paid-conferences

●Paid training

Schedule:

●Monday to Friday (8:00am-5:00pm)

Work Location:

●Hybrid (onsite / remote) in Toronto, ON M5S 2V6

●Reliably commute or plan to relocate before starting work (required)

Education:

●Bachelor's Degree (required)

Experience:

●Marketing Manager, with 5+years of experience in a senior or executive role(required)

Language:

●English (required)

Recruitment Privacy Policy:

· By submitting an application, you consent to ME Law Professional Corporation storing and processing the personal information you provide to us.

· We are an equal opportunity employer.

· Your data will be kept confidential and will not be shared with third parties, except as required by law or as necessary for the processing of your application. We will not share your data with third parties for marketing purposes.

· We retain data relating to unsuccessful applicants for no longer than 12 months following the date of a decision being communicated to you. This data is retained to monitor our internal processes and ensure that your application is treated in a fair and transparent manner.

· We do not keep CVs on file to consider them for future roles. Should you be interested in a role with ME Law Professional Corporation following an unsuccessful application, you will have to submit a new application.