Marketing Manager

Enbridge Inc.; Toronto; On-site; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Flexible benefits program

Parental leave benefit

Retirement savings plan

Paid time off/vacation/sick

Wellness program

Employee Assistance Program

Job summary

Enbridge Inc. in Ontario is seeking a Marketing Manager to lead and support integrated marketing campaigns, developing and implementing marketing strategies to support programs for existing customers.

You will plan, build, and implement an annual marketing plan including outbound and inbound activities to reach target audiences with CRM, content, events, and more. If you're an organized, collaborative marketing professional with a University degree and 6+ years of Canadian experience, this role

Qualifications

• Related university degree and a minimum of 6 years of progressively responsible marketing experience in Canada.
• Experience developing and executing strategic B2B marketing programs, campaigns, solutions and services.
• Ability to manage budgets and multiple stakeholder groups in a large organization.

Responsibilities

• Lead strategy and execution of integrated B2B marketing campaigns across offline and online channels.
• Develop annual and multi-year B2B marketing plans identifying audiences, opportunities, resources and outcomes.
• Manage a diverse portfolio of marketing initiatives including trade publications, events, sales collateral and campaigns.
• Translate market insights into clear marketing strategies, value propositions and campaigns.

Skills

B2B Marketing

Campaign Strategy

Budget Management

Stakeholder Mgmt

Cross-functional

Education

Related university degree

MBA (preferred)

Job description

Employment Details

Employee Type: Regular-Full time Union/Non: This is a non-union position

At Enbridge, we are committed to delivering safe, reliable energy while driving financial excellence and innovation. We are seeking a Marketing Manager to join our Utilities & Power Operations team in Ontario. In this role, you will lead and support the successful execution of integrated marketing campaigns, developing and implementing marketing strategies to support several programs and offerings for our existing customers. You will plan, build, and implement an annual marketing plan including outbound and inbound marketing activities to reach target audiences, drawing on expertise across content development and optimization, advertising, events planning, social media, email, print, and Customer Relationship Management (CRM) systems. If you're an organized, collaborative, and results-oriented marketing professional looking to make a meaningful impact on both customers and the business, we'd love to hear from you.

What You Will Do

• Lead the strategy and execution of integrated business-to-business (B2B) marketing campaigns across offline and online channels, aligning initiatives with business priorities and customer needs.
• Develop annual and multi-year B2B marketing plans that identify priority audiences, strategic opportunities, resource requirements, and measurable outcomes aligned with business objectives.
• Manage a diverse portfolio of strategic marketing initiatives, including trade publications, event optimization, sales collateral, and targeted campaigns; evaluate performance and use results and market data to shape future strategies.
• Translate market research, business intelligence, customer insights, and industry trends into clear marketing strategies, value propositions, and effective B2B campaigns.
• Build strong relationships and work across multiple business teams, internal partners, creative agencies, and brand and communications teams to deliver coordinated marketing plans in a large, complex organization.

Who You Are

• Related university degree and a minimum of 6 years of progressively responsible marketing experience in Canada, including the development and execution of strategic B2B marketing programs, campaigns, solutions, and services.
• Led the strategy, performance, and budget management of marketing products, services, or portfolio offerings to drive business objectives.
• Accountable for a marketing portfolio including the budget.
• Demonstrated success working across multiple teams and stakeholder groups in a large, complex, or regulated organization; strong strategic, analytical, and commercial marketing capabilities, with experience creating customer-focused positioning, sales collateral, trade publication content, and event strategies that support business objectives.
• Ability to independently manage competing priorities and complex projects, influence without direct authority, and communicate clearly and concisely with business partners, senior stakeholders, agencies, and cross-functional teams.

Preferred

• MBA or advanced degree in Marketing or Business; and experience developing strategic B2B marketing programs within a large Canadian organization.
• Additional years of marketing experience beyond the minimum qualifications are considered an asset.

Working Conditions

Office environment with Limited (<5%) travel.

Salary

Salary: Ranges from $85,000 - $100,000 CAD for Ontario locations based upon candidate’s experience, skills, and internal equity. Applicable compensation policies and guidelines apply to internal candidates.

Benefits

• A flexible benefits program that allows each employee to select the level of coverage needed for their family in the areas of health, dental, insurance and disability.
• A paid maternity and parental leave benefit that offers up to 20 weeks of paid leave for birth-giving parents and up to 12 weeks for other eligible parents, providing flexibility and support during this important life event.
• Valuable retirement savings plans, including a savings plan with company stock as an investment option.
• Paid time off/vacation/sick, plus paid personal days off (depending on location), and paid holidays.
• An Employee and Family Assistance Program.
• A Wellness Program, which focuses on supporting healthier employees by providing tools, resources, and opportunities to improve physical, mental, social, and financial well-being.

FlexWork

Enbridge’s FlexWork (hybrid work model) offers eligible employees (Manager and below) the option to work from home on Wednesdays and Fridays, opt for a compressed work week schedule, or have flexible start and end times. Role requirements determine your eligibility for each option.

Equal Opportunity

At Enbridge, we are dedicated to our core value of Inclusion. We are proud to be an Equal Opportunity Employer. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous status, disability, or any other reason protected by federal, state, or local law. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [e-mail].

Security Screening

Final candidates for this position may be required to undergo a security screening, including a criminal records check.