Marketing Manager

Crowe Soberman; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic individual to enhance its digital presence through innovative marketing strategies. This role involves planning and executing engaging campaigns across various social media platforms, optimizing content for SEO, and analyzing performance metrics to drive brand growth. The ideal candidate will possess strong communication skills and a passion for digital marketing, with the ability to thrive in a fast-paced environment. Join a forward-thinking team dedicated to fostering an inclusive workplace where your contributions will make a meaningful impact.

Qualifications

• 4+ years of marketing or social media experience required.
• Solid knowledge of SEO, keyword research, and Google Analytics.

Responsibilities

• Plan and execute marketing campaigns to drive brand growth.
• Create content for digital channels including LinkedIn, Facebook, and Instagram.
• Monitor web traffic and improve SEO through data-driven strategies.

Skills

Social Media Management

SEO Best Practices

Copywriting

Data Analysis

Content Creation

Problem-Solving

Multitasking

Education

Post-secondary degree in Business, Marketing, Advertising or Communications

Tools

Google Analytics

Microsoft Office

Graphic Design Software (Canva, Adobe Creative Suite)

Job description

Crowe Soberman LLP is one of the largest public accounting and advisory firms in Canada. We provide audit, tax, advisory and risk services to small- or medium-sized businesses, individuals, not-for profit organizations and public companies.

As a mid-sized firm based in Toronto, we can focus on building close relationships with clients to learn more about their goals and help them achieve them. Our core motto is “Passionate people producing meaningful results.”

We are seeking an enthusiastic self-starter to help grow Crowe Soberman’s digital presence through strong communications strategies and channel optimization. This social media pro will amplify audience engagement while maximizing the reach of our campaigns and deliver insightful analytics to the marketing team. The successful candidate must be able to commute to office a minimum of one day per week, and more on occasion to meet the needs of the role.

Principal Duties and Responsibilities:

• Independently plan, execute, and analyze marketing campaigns to achieve business objectives and drive brand growth
• Create and publish content through all digital channels including LinkedIn, Facebook, Instagram, YouTube and TikTok
• Implement creative communications strategies through engaging social media content development
• Develop and execute targeted advertising campaigns across various social media platforms to increase brand awareness, engagement, and conversions
• Utilize data-driven strategies to optimize ad performance
• Leverage Crowe Soberman’s existing and upcoming thought leadership to develop editorial calendars and implement social media strategies that align with the firms engagement goals
• Design and execute direct email marketing campaigns to amplify our brand and ensure clients have access to relevant content/firm news
• Communicate with online followers and assist with reputation management by responding to queries in a timely matter and monitor public reviews
• Research digital media trends and collaborate with marketing team to implement relevant improvements
• Monitor web traffic and reporting metrics to improve SEO, while consistently updating web content and for maximum optimization and search engine rankings
• Support internal events ensuring a consistent brand experience

Qualifications:

• Post-secondary degree in Business, Marketing, Advertising or Communications
• 4+ years of related work experience in marketing or social media
• Solid knowledge of SEO best practices, keyword research and Google Analytics
• Ability to thrive under pressure and produce results in time sensitive situations
• Familiar with basic web design and willingness to learn new platforms (no coding required)
• Skillful in Microsoft Office: Word, PowerPoint, and Excel
• Strong copywriting, storytelling and editing skills
• Familiarity with graphic design software (Canva, Adobe Creative Suite, etc.) is considered an asset
• Professional services experience is an asset
• Paid search experience is an asset
• Able to work independently as well as part of a team

Key Competencies:

• Digitally driven
• Strong problem-solving and critical thinking skills
• Strong attention to detail and multitasking skills
• Proactive and ambitious

At Crowe Soberman, we take pride in being an equal opportunities employer. Our dedication lies in fostering a workplace that is inclusive and free of barriers, enabling every individual to realize their full potential. We recognize the significance of a diverse workforce in achieving success and encourage everyone to bring their authentic selves to work. We invite qualified candidates to apply and consider making Crowe Soberman your employer of choice– accommodation will be provided in all parts of the hiring process, please advise us in advance. How do we build a culture of belonging? Learn more here.

We thank all applicants who apply, however, only those selected for an interview will be contacted.