Marketing Manager

Kelly has partnered with our client in the Software Development industry to recruit for a Senior Partner Marketing Manager.

Job ID Number: 753

Job Title: Senior Partner Marketing Manager

Duration: May 12/25 to May 31/26

Hours: (M-F) 40 hours

Pay Rate: $52.00/hour

Locations: Hybrid, 3 days in office per week, 2 remote - Toronto, ON M5H 1H1

Job Description

Impactful Global Opportunity: Partner Marketing Campaign Optimization Manager

Purpose / Role

Are you passionate about creating and driving impactful lead generation campaigns? If so, this role is perfect for you! As a key player in our team, you'll collaborate with the regional NA Partner Marketing team, Brand (IC Team), Regional Campaign Hub, Product Management, and Product Marketing to craft compelling messaging and creative for lead generation campaign kits. You'll develop educational, solution, and selection assets, along with tactical support materials, to empower our partners in North America (US & CA) to maximize lead generation.

Join our growing Partner Ecosystem and make a global impact! In this role, you'll work closely with the NA Partner Marketing regional team to identify campaign needs across various products and verticals. You'll manage relationships with the Product Business Unit and RTR Product Marketing to refine product messaging and value propositions. You'll also coordinate with internal teams and external content agencies to produce comprehensive campaign kits, launching them through our partner platforms, and measuring their effectiveness to ensure activities drive SQO generation.

If you're ready to make a difference and thrive in a dynamic environment, we want to hear from you!

Key Responsibilities: What you will do?

1. Work with the NA Partner Marketing team to build a campaign runway of required campaign kits and content assets.
2. Identify available content with Brand (IC team) and NA Regional Hub to build comprehensive partner campaign kits.
3. Identify content gaps and liaise with RTR and BU on messaging and value propositions for 'gap' assets.
4. Brief external agencies and collaborate on developing 'gap' assets, ensuring approval through production.
5. Work with the brand team to approve final creative assets before collating into full campaign kits.
6. Build campaigns on partner portals and develop communication plans with NA partner marketing to launch and promote campaigns.
7. Measure and report on campaign utilization, collecting partner feedback for continuous improvement.
8. Provide strategic guidance on campaign usage to regional teams.
9. Provide monthly central updates and bi-weekly regional updates on campaigns.
10. Liaise with marketing and sales operations on regional and global projects.
11. Manage and participate in strategic Partner Marketing projects, defining actions and deliverables.

Must Have

• B2B indirect channel/partner marketing experience within the software/tech or financial services industry for resellers partners.
• Excellent at building content assets, awareness of marketing funnel and nurture, digital tactical delivery.
• Strong attention to detail, with proof-reading skills.
• Strong project management skills, capable of working under tight deadlines.
• A proactive individual contributor and team player, willing to share knowledge.
• Ability to manage remote teams and work effectively within a matrix organization.
• Accountability, relationship-building, trust, and influence skills.
• Detail-oriented with analytical, problem-solving skills and high numeral literacy. Excellent communication skills.
• Embrace continuous innovation and growth mindset, inspiring others.
• Comfortable asking questions and challenging answers.
• Deadline and target-driven, effective planner.