Marketing Manager

IFG - International Financial Group; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A financial services company in Toronto is seeking a Lead for Paid Media to manage end-to-end campaigns. The ideal candidate will have 5+ years in Paid Media, expertise in digital marketing platforms, and strong analytical skills. Responsibilities include optimizing performance and collaborating across teams. This is a contract role at the mid-senior level, offering the chance to influence marketing strategy in a dynamic environment.

Qualifications

• 5+ years of hands-on Paid Media experience.
• Proven ability to develop full-funnel digital marketing campaigns.
• Expertise in platform tools and reporting.

Responsibilities

• Manage end-to-end paid media campaigns across platforms.
• Deliver strategic insights and optimize performance.
• Collaborate with internal and external teams.

Skills

Paid Media Experience

Data Analysis

Stakeholder Engagement

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook Business Manager

Job description

Direct message the job poster from IFG - International Financial Group

Lead - BFSI Recruitment at IFG - IT / Functional

We are seeking a highly skilled Paid Media Lead with deep expertise in Paid Search campaign strategy and execution, ideally within fast-paced, matrixed organizations. This individual will be responsible for managing end-to-end paid media campaigns across various platforms, delivering strategic insights, optimizing performance, and aligning execution with business KPIs. The ideal candidate brings a strong analytical mindset, platform proficiency, and the ability to influence and collaborate across internal and external teams. This role demands a balance of strategic thinking, technical execution, and stakeholder management.

Must Have :

• 5+ years of hands-on Paid Media experience, with a strong focus on Paid Search platforms.
• Proven ability to develop and execute full-funnel digital marketing campaigns, including ad trafficking, creative testing, audience targeting, and performance optimization.
• Expertise in platform tools and reporting, with certifications or proficiency in at least two platforms (e.g., SA360, Google Ads, Facebook Business Manager, TikTok, DV360).
• Strong skills in data analysis, KPI tracking, and insight generation to inform business decisions and campaign adjustments.
• Demonstrated success in stakeholder engagement, acting as a strategic advisor and execution lead with both internal teams and external agencies.

Nice to Have :

• Experience working in or supporting financial institutions or wealth management firms.
• Proficiency with emerging platforms such as Pinterest or TikTok and use of automated reporting tools.
• Track record of managing cross-channel marketing campaigns and collaborating across digital marketing, ecommerce, and creative teams.
• Experience in mentoring team members or leading agency / vendor partnerships to ensure campaign excellence.
• Entrepreneurial mindset with a proactive approach to problem-solving, innovation, and continuous optimization.

Education & Certifications :

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certifications in Google Ads, Facebook Blueprint, or similar platforms preferred.

Additional credentials in Digital Marketing or Data Analytics are an asset.

If you are qualified and interested in this position, please send your resume to Satish Chandra Mishra at [e-mail] today.

For other opportunities, please visit www.ifg-global.com

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Management and Marketing

Industries

Banking

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