Marketing Manager

CBRG; Saskatoon; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading detergent manufacturer in Canada is seeking a visionary Marketing Manager to lead the marketing team. This role involves developing comprehensive marketing strategies, launching an e-commerce platform, and driving revenue through creative campaigns. The ideal candidate should have extensive experience in product launches and digital marketing. Offering competitive compensation, this position is set in a dynamic entrepreneurial environment.

Benefits

Competitive compensation

Performance-based bonuses

Supportive leadership

Opportunity to shape a national brand

Qualifications

• Experience in a senior marketing role with proven success in product launches.
• Strong analytical and strategic thinking skills.
• Excellent interpersonal and communication abilities.

Responsibilities

• Develop and implement a scalable marketing strategy.
• Lead the launch of an e-commerce platform.
• Manage brand development and digital marketing initiatives.
• Conduct competitive analysis and refine marketing campaigns.

Skills

Product launches

Digital marketing

Brand development

Analytical skills

Project management

Leadership

Education

Bachelor's degree in marketing or related field

Tools

Shopify

CRM tools

Job description

Enviroway Detergent Manufacturing Inc. is seeking a visionary and results-driven Marketing Manager tolead the marketing team. This senior leadership role is responsible for developing and executing a comprehensive marketing strategy, building an e-commerce presence, and driving revenue through strategic campaigns. The ideal candidate will have experience in product launches, digital marketing, and brand development.

Key Objectives :

• Develop and implement a scalable marketing strategy and execution blueprint
• Build and launch a robust e-commerce platform to drive online sales
• Consistently design and execute creative marketing campaigns to grow brand visibility and market share

Duties and Responsibilities :

• Lead the creation and implementation of an innovative marketing strategy to positionas a market leader in sustainable cleaning products in Canada and globally.
• Oversee the development and launch of an e-commerce platform, including UX / UI planning, product listing, digital payment integration, and online marketing funnel optimization.
• Manage brand development, digital marketing, public relations, SEO / SEM, content marketing, and influencer collaborations.
• Identify and act on new opportunities for distribution, partnerships, and sales channels, including retail and direct-to-consumer.
• Conduct competitive analysis and consumer insights to continuously refine positioning and campaigns.
• Design and roll out short- and long-term promotional programs that align with business goals.
• Collaborate with internal teams such as Sales, Product Development, and Operations to ensure cohesive execution and message alignment.
• Monitor campaign performance and e-commerce metrics; provide regular reporting and adapt strategies as needed.
• Achieve and exceed annual revenue and market share targets as defined by company ownership.

Qualifications and Skills :

• Bachelors degree in marketing, Business, Communications, or related field
• Experience in a senior marketing role, with proven success in product launches and digital marketing
• Proficient in e-commerce platforms Shopify, digital ad platforms, and CRM tools
• Strong analytical, strategic thinking, and project management skills
• Excellent leadership, interpersonal, and communication abilities
• Ability to work independently and collaboratively in a fast-paced, evolving environment

What We Offer :

• Opportunity to shape and scale a national brand with global potential
• Competitive compensation and performance-based bonuses
• A dynamic, entrepreneurial environment that values innovation and impact
• Supportive leadership and the resources needed to execute your vision

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