Marketing Manager

ProAll - A Terex Brand; Olds; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Canada seeks a Marketing Manager to develop and implement global marketing strategies focused on brand consistency and growth. The ideal candidate has a Bachelor’s degree in Marketing and strong skills in content management and creative writing. This position offers competitive pay, comprehensive benefits, and a supportive team culture.

Benefits

Competitive Pay

Comprehensive Benefits Package

Work-Life Balance

Team Culture

Inclusivity Initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong background in content management and advertising concepts.
• Highly organized and detail-oriented.

Responsibilities

• Develop and oversee ProAll’s global marketing strategy.
• Manage brand identity across all touchpoints.
• Conduct international market research.

Skills

Interpersonal skills

Creative writing

Content management

Digital publishing

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office

Content management systems (CMS)

Job description

The Marketing Manager will be responsible for marketing items in ProAll while assisting the global ProAll dealers with marketing requests to ensure brand consistency. The Marketing Manager is responsible for developing and managing the promotion and positioning of our brand, products and services.

What’s In It for You?

• Competitive Pay– Competitive pay and Bonus Plan
• Comprehensive Benefits Package– Including health, dental, vision, and life insurance, 5% RRSP matching, and a 15% Employee Stock Purchase Plan
• Work-Life Balance– Keep your evenings and weekends free with a steady weekday hybrid, shift, Monday – Friday with the ability to work some shifts from home.
• Team Culture– Work with great people who value teamwork and fresh ideas.
• Work with Industry Experts– Be part of a team that’s passionate about innovation and excellence
• Inclusivity:All are welcome with initiatives like Women@Terex.

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Exceptional interpersonal, collaboration, and communication skills.
• Strong background in content management, creative writing, advertising concepts, and media negotiations.
• Deep understanding of competitor strategies, market positioning, and consumer behavior analysis.
• Expert-level knowledge of content management systems (CMS) and digital publishing tools.
• Proficient in Microsoft Office, social media platforms, and web editing packages.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Ability to work well under pressure and meet tight deadlines.
• Strong verbal and written communication skills with a creative mindset.

What You’ll Do

• Develop, implement, and oversee ProAll’s global marketing strategy with a focus on brand consistency and growth.
• Manage and evolve the brand identity across all touchpoints, ensuring alignment with corporate values and market positioning.
• Conduct international market research to identify trends, opportunities, and competitive insights.
• Lead the planning and execution of yearly trade show strategies-both in-person and digital-working closely with cross-functional teams and partners.
• Develop collateral and digital experiences for exhibitions that reflect ProAll’s premium product offering.
• Lead content creation for diverse audiences, including product marketing, customer support, internal communications, and HR initiatives.
• Create compelling campaigns that support product launches, training initiatives and service programs.
• Craft and edit copy for digital and print media, including web, email, video scripts, and internal documents.
• Collaborate with global dealers and other Terex Brands to align marketing efforts and provide tools for regional growth.
• Provide sales and marketing training resources for distributors and help build and strengthen dealer networks.
• Oversee the planning, design, and execution of marketing campaigns across channels (social, email, web, print).
• Manage the company website through WordPress and expand its global digital reach, including UX improvements, SEO (on-page), and analytics monitoring.
• Drive lead generation and engagement through paid media, organic content, webinars, and events.
• Utilize advanced graphic design skills to support marketing materials across formats (print, web, video, internal).
• Manage visual content development including photography, video production coordination, and brand asset management.
• Foster a collaborative environment across departments including Sales, Product Development, and Customer Support.
• Oversee the marketing budget, ensuring effective allocation of resources and return on investment.
• Manage legal approvals for brand and trademark use, as well as association partnerships and sponsorships.
• This isn’t just a job—it’s your chance to be part of something big! If you’re ready to join a growing company that values hard work, reliability, and teamwork,apply today and make your mark with ProAll!