Marketing Manager

Canadian Hospital Specialties Limited; Oakville; On-site; CAD 85,000 - 100,000; Full time

Job summary

A medical equipment manufacturing company in Oakville is seeking a Mid-Senior level Marketing Manager. The role involves developing strategic marketing plans, analyzing market data, and collaborating with sales teams to grow market share and profitability. Ideal candidates will have a Bachelor's degree and 3-5 years of experience in the medical device industry.

Qualifications

• 3 - 5 years of related experience in medical device industry marketing.
• Previous distribution healthcare business experience considered an asset.

Responsibilities

• Develop annual Strategic Marketing Plan for vendors.
• Grow market share and profitability.
• Research and analyze market and competitors.
• Collaborate with sales teams on opportunities.
• Develop sales tools and pricing strategies.

Skills

Team leadership

Market analysis

Communication

Presentation skills

Education

Bachelor’s Degree in Science or Business

MBA preferred

Tools

MS Office

Microsoft Business Central ERP

Business Intelligence tools

Job description

Canadian Hospital Specialties Limited provided pay range

This range is provided by Canadian Hospital Specialties Limited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$85,000.00 / yr - CA$100,000.00 / yr

Direct message the job poster from Canadian Hospital Specialties Limited

The Marketing Manager is responsible for developing the market and strategies to drive market share growth and profitability in the assigned segment or platform. Specifically, they will develop and execute Strategic Marketing Plans, manage the brand image, create market opportunities, explore and execute new product launches, and drive pricing / promotion excellence. The Market Manager will be responsible for maintaining the relationship between CHS and the vendors included in the portfolio and ensuring the vendors are delighted with their CHS experience. Additionally, they will teach, train, and coach sales representatives on products and initiatives.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

1. Develop annual Strategic Marketing Plan for existing and new vendors / market segments.
2. Energetically focus on growing market and channel share while increasing profitability.
3. Research and analyze market and competitors; review and understand market and performance data. Recognize market, customer base and customer needs / wants within an ever-changing environment.
4. Analyze and review data, and solve problems using business intelligence tools.
5. Work collaboratively with CHS reps and leadership on sales opportunities and issue resolution, spending 10-20% of time in the field with sales team and customers.
6. Participate in senior staff decisions related to market development.
7. Develop sales tools, promotions, and pricing strategies.
8. Prepare and deliver presentations as required.
9. Lead major RFP and RFQ responses pertaining to portfolio.
10. Identify opportunities for process improvement and best practices to incorporate into the business.
11. Collaborate with Channel Management, Sales Leaders and internal departments as appropriate.

Knowledge, Experience & Education

• Bachelor’s Degree in Science or Business, MBA preferred; and 3 - 5 years of related experience with medical device industry marketing.
• Previous distribution healthcare business experience considered an asset.
• Proven team leadership skills are required.

Language Skills

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure documents.
• Ability to effectively present information and respond to questions from groups of managers, clients, and customers.
• Excellent communication and presentation skills are essential.

Technical Skills

• Knowledge of MS Office software; Microsoft Business Central ERP knowledge is an asset; BI report tool software experience is preferred.
• Knowledge of acute care terminology, procedures and environment.

Other Skills and Abilities

• Organizational and time management skills.
• Attendance is an essential job requirement, including regular, reliable, punctual, and predictable attendance, with the ability to work regular hours and overtime/weekends as required.
• Ability to work as part of a team or independently to achieve internal and external customer satisfaction.

Additional Information

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industry: Medical Equipment Manufacturing

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