Marketing manager

Vellocetsoftware; Montreal; On-site; CAD 45,000 - 70,000; Full time

Job summary

A leading company in the gaming industry seeks a social media marketer to create engaging promotional content and enhance community visibility. The role focuses on managing brand identity across platforms, analyzing performance, and collaborating with creative teams. Ideal candidates are proficient in design software and passionate about gaming.

Benefits

Flexible working hours

Creative work environment

Opportunity to work on indie games

Qualifications

• Proficiency with video editing and graphic design software.
• Solid understanding of content strategy for social media platforms.
• Experience in writing for promotional or editorial purposes.

Responsibilities

• Create and manage promotional content across social media platforms.
• Track campaign performance using analytics tools.
• Coordinate release of trailers and promotional material.

Skills

Video editing

Graphic design

Content strategy

Community engagement

Education

Degree in Marketing

Degree in Communications

Degree in Digital Media

Tools

Premiere

After Effects

Photoshop

Canva

Analytics tools

Job description

• Create and manage engaging promotional content across social media platforms (X, Instagram, YouTube, TikTok, etc.).
• Develop and maintain a consistent visual and editorial brand identity for the studio and its games.
• Coordinate the release of trailers, promotional material, and announcements with the development team.
• Track campaign performance, community growth, and social engagement using analytics tools.
• Identify and pursue opportunities for increasing visibility, including influencer outreach and collaborations.
• Maintain a content calendar and ensure timely, coordinated messaging across all platforms.

Qualifications

• Proficiency with video editing and graphic design software (e.g., Premiere, After Effects, Photoshop, Canva).
• Solid understanding of content strategy and best practices for major social media platforms.
• Experience writing for promotional or editorial purposes with an eye for clarity, tone, and engagement.
• Familiarity with content scheduling, analytics tools, and online trends.
• Ability to work independently and communicate effectively with a creative team.

Bonus

• Experience marketing for indie games, creative projects, or startups.
• Knowledge of Steam, itch.io, or other PC game platforms and how to promote games on them.
• Currently pursuing or recently graduated with a degree in Marketing, Communications, Digital Media, or a related field.
• Passion for games, storytelling, and community-driven experiences.

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