Marketing Manager

Advatix, Inc; Mississauga; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading company in marketing services seeks a Marketing Manager to develop and oversee marketing campaigns, manage social media, and support sales initiatives. The ideal candidate will have a Bachelor's Degree in Marketing, with at least 2 years of relevant experience. This role requires strong communication skills and a proactive approach in a fast-paced environment, ensuring strategic contributions to the marketing team.

Qualifications

• Minimum 2 years experience in marketing with advertising exposure.
• High energy and adaptability in fast-paced settings.
• Hands-on experience with content management systems.

Responsibilities

• Support achievement of business goals under the Director of Marketing.
• Monitor and analyze paid social campaigns for accuracy.
• Develop online advertisements and manage content quality.

Skills

Adaptability

Presentation Skills

Written Communication

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Content Management Systems

Job description

Position Summary

The Marketing Manager is responsible for managing social media platforms, websites, marketing campaigns, events, and collateral. The role supports the Sales, Sales Operations, and Marketing teams to achieve sales goals, revenue, and margin growth.

Key Responsibilities:

• Support the achievement of Archway’s business goals under the supervision of the Director of Marketing.
• Monitor and analyze paid social campaigns for accuracy and efficiency.
• Manage paid search budgets on platforms like Google and Facebook to enhance company visibility online.
• Develop online advertisements and build relationships with publishers, journals, and online media.
• Utilize tools such as Developer Tools, Google Analytics, and HubSpot.
• Participate in trend reports and social platform updates.
• Review data, identify trends, and generate insights through research.
• Stay updated on industry trends and develop concepts for new media.
• Provide insights and recommendations to senior management based on trend analysis.
• Administer the company website, manage plugins, content, and distribution.
• Implement SEO strategies with original content and perform copywriting for continuous improvement.
• Maintain a database of competitor and industry website content and stay current with web trends.
• Use web analytics tools like Google Analytics and HubSpot to analyze website performance and improve conversion rates.
• Develop strategies to enhance content quality and measure campaign impacts.
• Organize promotional events, trade shows, and coordinate with teams for material delivery.
• Create blog posts, imagery, videos, and print collateral across multiple platforms.
• Ensure content updates are consistent and accurate.
• Collaborate with departments to produce videos, photography, and graphics that showcase capabilities.
• Set and report monthly production goals.
• Manage RFP repositories, organize resources such as corporate documents, case studies, and success stories.
• Coordinate outsourcing bids, execute marketing calendars, and support RFP and proposal processes.
• Manage internal announcements, inquiries, and anonymous Q&A on Archway.com.
• Assist in organizing Townhall presentations.

Qualifications

• Bachelor’s Degree in Marketing or a related field.
• Minimum of 2 years experience in marketing, with exposure to advertising and sales environments.
• High energy and adaptability in fast-paced settings.
• Excellent presentation and written communication skills.
• Hands-on experience with content management systems.

Advatix, Inc. is committed to diversity and an inclusive workplace, encouraging qualified individuals of all backgrounds to apply. We are an EEOC employer.