Marketing Manager

Rosenberg Fans Canada Ltd.; Mississauga; On-site; CAD 70,000 - 100,000; Full time

Job summary

Rosenberg Fans Canada Ltd. seeks a Marketing Manager to oversee strategic marketing and communication activities, driving growth in sales and market share. You will develop comprehensive marketing strategies, lead digital initiatives, and collaborate with cross-functional teams. Ideal candidates will have a BA/BS in relevant fields and a minimum of 8 years experience, preferably in manufacturing or related industries, showcasing strong organizational skills and proficiency in common marketing tools.

Benefits

Performance-based bonuses

Competitive retirement savings program

Up to 20 days of vacation

Comprehensive health benefits

Paid travel and meal expenses

Opportunities for professional growth

Qualifications

• Minimum of 8 years of experience in marketing, sales, and communications.
• Experience in manufacturing, electrical, technical, industrial, or HVAC industries preferred.
• Capable of developing comprehensive marketing and communication strategies.
• Ability to self-motivate and thrive independently or within a team.
• Willingness and ability to travel within Canada and internationally.

Responsibilities

• Plan and manage all the company’s marketing and communication activities.
• Develop and implement comprehensive marketing strategies aligning with business growth.
• Lead market-entry and expansion strategies in the domestic and international markets.
• Oversee the planning and execution of integrated marketing campaigns.
• Own and evolve the company’s digital presence and utilize data-driven practices.

Skills

Strong organizational skills

Problem-solving skills

Excellent communication

Customer service abilities

Multitasking

Education

BA/BS in Business Administration, Sales, Marketing, Engineering

Tools

Microsoft Office Suite

Job description

Rosenberg Fans Canada Ltd. is a wholly Canadian organization that only operates within Canada. It provides one of the most advanced and prestigious manufactured air control products worldwide. Since its beginning in Mississauga, Ontario, in 2005, Rosenberg Fans Canada Ltd. has been the sales office and the warehouse of the Rosenberg Group in Canada. The company offers intelligent solutions to move air efficiently. As an industry-leading manufacturer and a well-known supplier of high-quality industrial fans and blowers in the Canadian market, the company provides sales, stock, local assembly, engineering and after sales solutions to clients all over the Canadian lands.

Location: Head Office – Mississauga.

Compensation and Benefits: Rosenberg Fans Canada Ltd. offers competitive compensation package, including an annual gross salary starting of $70,000 (depends on qualification), performance-based bonuses, competitive matched retirement saving program, up to 20 days of vacation per year plus all Canadian and Ontario statuary holidays, generous Christmas and New Year break, comprehensive health benefits, paid travel and meal expenses when required, and opportunities for professional growth with an industry leader in manufacturing within innovative and excellent work environment.

Employment Type: Full-time - 40 hours/week – evenings and weekends may be required.

Placement date: Immediately.

The Marketing Manager is responsible for planning and managing all the company’s marketing and communication activities to achieve sales and market share growth. This includes developing strategic campaigns, leading digital and offline initiatives, and aligning marketing efforts with business objectives.

Key responsibilities include:
Strategic Marketing & Business Development:

• Develop and implement comprehensive marketing strategies that align with business growth objectives, sales targets, and product positioning within the manufacturing, industrial, and HVAC sectors.
• Lead the creation of market-entry and expansion strategies in domestic and international markets, with a focus on customer acquisition, retention, and channel optimization.
• Analyze market trends, competitor intelligence, and customer insights to identify opportunities, mitigate risks, and inform product development, pricing, and promotional strategies.
• Collaborate cross-functionally with Sales, Engineering, and Executive teams to ensure marketing initiatives are fully aligned with technical capabilities, production timelines, and revenue goals.

Integrated Marketing Execution:

• Oversee the planning, development, and execution of integrated marketing campaigns across digital and traditional platforms, ensuring consistent brand messaging and measurable impact.
• Drive the creation of high-value content and collateral tailored to technical audiences (e.g., engineers, procurement managers, OEMs) to support the sales funnel and product education.
• Lead internal and external creative teams in the production of marketing assets, including product catalogues, technical datasheets, videos, case studies, and multimedia presentations.
• Manage corporate branding, ensuring consistency across all customer touchpoints, marketing channels, and physical/digital assets.

Digital Marketing & Analytics:

• Own and evolve the company’s digital presence, including website UX/UI, content strategy, SEO/SEM, and lead-generation initiatives.
• Utilize data-driven marketing practices to track KPIs, optimize digital campaigns, and continuously improve marketing performance across channels.
• Oversee the development and automation of email marketing workflows, customer engagement campaigns, and CRM segmentation strategies.
• Implement and manage web analytics tools, dashboards, and reporting systems to measure the effectiveness and ROI of all marketing efforts.
• Leverage AI tools and analytics platforms to optimize campaign performance, personalize customer journeys, and enhance targeting.
• Utilize AI-driven insights for content strategy, customer segmentation, and predictive marketing.
• Monitor and analyze performance metrics using AI-powered dashboards to inform data-driven decisions.
• Stay updated with emerging AI technologies and recommend innovative marketing applications to improve ROI.
• Collaborate with cross-functional teams to integrate AI and automation into marketing workflows and CRM systems.

Trade Shows, Events & Industry Engagement:

• Lead the end-to-end planning, budgeting, and execution of industry trade shows, customer events, technical seminars, and product launches across Canada and internationally.
• Ensure events are strategically aligned with product and market priorities, and serve as high-impact lead generation, relationship-building, and brand visibility platforms.
• Oversee all logistical aspects, including vendor coordination, booth design, shipping, installation/dismantling, and on-site support.
• Act as a key brand ambassador at events, representing the company’s values, capabilities, and technical expertise with professionalism.
• Build and maintain strong relationships with event organizers, industry associations, and media partners to maximize exposure and thought leadership opportunities.

Budgeting, Reporting & Team Leadership:

• Develop, monitor, and control the annual marketing and events budget, ensuring all activities deliver strong ROI and remain within financial guidelines.
• Establish and report on key performance indicators (KPIs) to senior management, providing insights and recommendations for continuous improvement.
• Manage relationships with external marketing agencies, creative partners, and consultants; coordinate internal resources and cross-functional teams to drive campaign execution.
• Contribute to the professional development of team members and foster a performance-driven culture of accountability, creativity, and results.

QUALIFICATIONS AND SKILLS REQUIRED:

• BA/BS in Business Administration, Sales, Marketing, Engineering, or equivalent experience.
• Minimum of 8 years of experience in marketing, sales, and communications.
• Experience in manufacturing, electrical, technical, industrial, or HVAC industries (preferred).
• Strong organizational and problem-solving skills.
• Excellent communication and customer service abilities.
• Capable of developing comprehensive marketing and communication strategies.
• Ability to self-motivate, multitask, and thrive independently or within a team.
• Proficient in Microsoft Office Suite and common marketing tools.
• Willingness and ability to travel within Canada and internationally.

While we encourage all interested candidates to apply for consideration, only those selected for an interview will be contacted.

Accessibility accommodations and materials in alternate formats for individuals with disabilities can be arranged upon request. For more information about us, please visit: rosenbergcanada.com.