marketing manager

Government of Canada - Atlantic; Halifax; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a skilled marketing professional to enhance their communication and marketing strategies. This role involves analyzing market data, developing events for publicity, and implementing effective communication strategies. The ideal candidate will have a strong background in business administration and marketing, with a focus on client satisfaction and organizational skills. Join a dynamic team where your contributions will directly impact community engagement and business growth. If you are passionate about marketing and strategy development, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in marketing and communication roles.
• Strong background in developing and implementing strategies.

Responsibilities

• Analyze market research data to enhance decision-making.
• Develop and oversee communication strategies and marketing campaigns.
• Plan and control budgets for promotional activities.

Skills

Market Research Analysis

Event Development

Communication Strategy Development

Marketing Strategy Evaluation

Budget Management

Client Focus

Education

College/CEGEP

Business Administration

Sales and Marketing

Job description

Overview

Language: English

Education

• College/CEGEP
• Business administration and management, general
• Sales, distribution and marketing operations, general

Experience

3 years to less than 5 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities and Tasks

• Analyze market research data to improve business decisions or activities
• Develop all kinds of events for publicity, fundraising, and information purposes
• Develop communication strategies
• Direct the marketing strategies of establishments
• Establish distribution networks for products and services
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations, and press releases
• Supervise staff
• Develop promotional materials
• Plan and control budget and expenditures
• Write and edit press releases, newsletters, and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Plan, direct, and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters, and other materials
• Coordinate special publicity events and promotions

Additional Information - Personal Suitability

• Client focus
• Judgement
• Organized
• Interpersonal awareness