Marketing Manager

Since incorporation in 2003, LuminUltra has been a leading manufacturer and thought-leader in the biotech industry, developing molecular diagnostic products and services to help people all over the world better manage microbial-based threats in industrial systems. Headquartered in Fredericton, New Brunswick, LuminUltra is a global company with team members in Canada, USA, UK, and France.

Armed with dedicated ownership, a talented team, and a solid foundation, LuminUltra's best-in-class solutions are being used in multiple industries such as wastewater treatment, energy, cooling water, specialty coatings, and many more to identify issues before they become problems. LuminUltra accomplishes this by developing fast, accurate tests to identify, address, and validate microbiological control solutions. By providing rapid, accurate microbiological testing solutions, LuminUltra works to fulfill its core purpose: "We make the tools to help you manage the impacts of microbiology, so you can work, live and play with confidence.

We are set up for 100% remote work for individuals located in the province of Alberta, Ontario, Nova Scotia, and New Brunswick. For individuals located in Fredericton, New Brunswick, there are hybrid (mix of on-site and remote) work opportunities.

Job Description

We are looking for a highly motivated Marketing Manager to join and lead our innovative marketing team.

Reporting to the Director of Product Management, the Marketing Manager will play a critical role in leading the strategic marketing team, creating and implementing marketing initiatives, and developing impactful content to entice marketing adoption for products. This role will lead a team of creative professionals toward the objective of developing, communicating, and measuring the LuminUltra brand and product portfolio story to select high-value audiences.

The ideal candidate will be collaborative and well-organized with demonstrated experience in agency management, brand management, product marketing highly technical products, and leading teams to exceed goals.

In this role, the Marketing Manager will have key responsibilities such as:

1. Develop, monitor, and be accountable for team key performance indicators (KPIs) in areas of digital, event, social media, and account-based marketing.
2. Develop impactful and thought-provoking content that will entice market adoption for existing, new, and future product lines.
3. Create, develop, and implement strategic marketing initiatives; work with senior management and other internal stakeholders to gain perspective and insight into product value propositions, key messages, market and geographical dynamics, and new product development.
4. Direct, mentor, and prioritize projects/tasks for team members in areas of event planning and execution.
5. Manage the LuminUltra corporate event strategy, including tradeshows, conferences, webinars, and other events as needed.
6. Oversee the successful organization of LuminUltra presence at all events (coordinating the marketing assets, coordinating logistics, and leading the planning meetings).
7. Coordinate the development of marketing campaigns and product content (such as video, print, and web) to drive strategic market and customer development with a team of internal stakeholders, team resources, and external partners.
8. Determine, develop, and gain insights from existing and future digital marketing infrastructure and initiatives including tactics such as email campaigns, advertising, lead nurturing, and the LuminUltra website.
9. Work with key stakeholders to systemize, collect, and analyze intelligence that impacts future marketing and product initiatives.
10. Manage the internal communications platform, working with stakeholders to coordinate regular content updates and posting on the platform.

Qualifications

1. Bachelor's degree, or equivalent education with a focus in Marketing, Business, Communications or related field; or equivalent combination of relevant professional experience and education.
2. 5+ years of hands-on experience in a marketing role, with 2+ years of demonstrated people management.
3. Demonstrated experience with agency and brand management.
4. Project management skills - capable of overseeing multiple projects from planning through execution and measuring success.
5. Ability to adapt and thrive in a fast-paced environment.
6. Team player - excellent communication skills to work with colleagues across other departments and external partners.
7. Experience marketing highly technical products and services in a B2B environment, an asset.
8. Proficient in office, design (e.g., Adobe), and marketing automation (e.g., Pardot, Salesforce) software platforms, an asset.

There may be some travel required for this role.

Why Join LuminUltra?

LuminUltra has a culture that values communication, collaboration, development, work-life balance, flexibility, and employee recognition. We provide an extensive list of resources and benefits that support our culture, foster work-life balance, and promote personal and professional development.

We offer benefits that allow our team to thrive at work and outside the office. All team members are rewarded with generous paid time off, such as paid flex days, volunteer days, and a competitive vacation time policy. LuminUltra also has a group retirement savings plan with 3% matching contributions, firm sponsored social events, bonus program eligibility, health and dental benefits, mental health resources, an Employee Assistance Program, and other perks.

LuminUltra provides various opportunities for personal and professional development. We are a small organization which allows for continual experiential learning opportunities for those who are up to the challenge!