Marketing Manager

Leston Holdings; Edmonton; On-site; CAD 65,000 - 80,000; Full time

Job summary

A property management company is seeking a dynamic Marketing Manager in Edmonton, Alberta. The role involves leading marketing efforts for residential properties, overseeing branding, and utilizing digital platforms to enhance community engagement. Ideal candidates will have a strong background in digital marketing and 3-5 years of relevant experience. This full-time position offers a salary between CA$65,000 and CA$80,000, emphasizing creativity and strategic execution.

Qualifications

• 3–5 years of marketing experience, preferably in residential property.
• Proven experience marketing new residential developments and mixed-market rental communities.
• Excellent written communication and organizational skills.

Responsibilities

• Lead marketing campaigns for stabilized and lease-up properties.
• Partner with teams to launch new properties' marketing efforts.
• Manage company websites and social media channels.

Skills

Digital marketing

E-commerce

Analytics

Brand growth

Creative thinking

Communication

Education

Degree or diploma in Marketing, Communications, Real Estate, or related field

Tools

Google Ads

Meta

Mailchimp

Canva

Yardi

RentCafe

Buildium

Job description

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We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in digital marketing, e-commerce, and analytics, with a proven ability to develop and execute effective marketing strategies. This role requires creativity, analytical thinking, and a passion for staying ahead of industry trends.

The Marketing Manager is responsible for planning and executing marketing strategies that support residential leasing, tenant engagement, and corporate branding across a growing portfolio of mixed-market rental communities, including new developments and affordable housing. This role ensures that each property is effectively positioned in the marketplace while maintaining consistent corporate identity across all locations and touchpoints.

Key Responsibilities :

Residential Leasing & Development Marketing

• Lead marketing campaigns for stabilized and lease-up properties, ensuring each

building is effectively promoted to its target demographic.

Partner with development and leasing teams to launch marketing efforts for new

properties, including naming, branding, signage, brochures, websites, and pre-leasing

strategies.

Oversee rental listings on digital platforms (e.g., Rentals.ca, Rentfaster,

Zumper), ensuring accuracy, optimization, and timely updates.

Mixed-Market Positioning & Community Identity

Develop tailored messaging for mixed-market buildings that include affordable

and market-rate units, ensuring clarity and compliance in all marketing materials.

Create materials that highlight community amenities, location advantages, and

resident-focused offerings.

Maintain consistency in brand identity across all properties and corporate

communications.

Oversee signage standards and coordinate design, production, and installation

of exterior / interior signage for both new and existing properties.

Collaborate on the development of resident welcome packages, site-level

Digital Marketing & Content Creation

Manage company websites and social media channels with relevant, engaging

content.

Design or coordinate photography, virtual tours, and video content that

supports leasing and retention goals.

Develop e-newsletters and digital updates to enhance resident communication

and community engagement.

Analytics & Budget Management

Track and analyze performance metrics related to leasing, web traffic, social

engagement, and ad spend.

Adjust campaigns based on data insights and leasing velocity.

Manage marketing budgets for both individual properties and corporate

campaigns.

Qualifications :

Degree or diploma in Marketing, Communications, Real Estate, or related field.

3–5 years of marketing experience, preferably in residential property

Proven experience marketing new residential developments and mixed-market

rental communities.

Strong knowledge of digital platforms (Google Ads, Meta, Mailchimp, Canva, ILS

listings).

Familiarity with signage design and production processes.

Excellent written communication and organizational skills.

Experience with property management systems (e.g., Yardi, RentCafe, Buildium)

is an asset.

Position is on-site

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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