Marketing Manager

Are you a creative and strategic marketing professional looking to join an expanding company? Our client is a fast growing equipment supplier to the water works industry, seeking a talented Marketing Manager to join their team and drive the next phase of their growth. If you are a dynamic Marketing Manager looking for a opportunity to drive marketing initiatives and lead company growth in exciting new directions, this might be the position for you!

Responsibilities:

1. Develop and implement comprehensive marketing strategies aligned with business objectives to enhance brand visibility and drive sales.
2. Analyze market trends, customer insights, and competitor activities to identify opportunities for growth.
3. Strategically manage and oversee a marketing team giving direction on all aspects of digital marketing, including social media management, content creation, email campaigns, and website optimization.
4. Generate compelling and engaging content for various platforms, including blog posts, articles, videos, and marketing collateral.
5. Develop and execute online advertising campaigns to increase brand awareness and generate leads.
6. Plan and execute targeted marketing campaigns to reach key customer segments and achieve campaign objectives.
7. Conduct regular competitor analysis to identify areas for differentiation and improvement.
8. Collaborate closely with Sales and Customer Service teams to align marketing strategies with overall business goals.
9. Organize and design trade show displays, support sales staff at various trade shows, some travel required.

Qualifications:

1. Bachelor’s degree in Marketing, Business, or a related field preferred.
2. Proven experience in marketing, with a focus on digital marketing strategies.
3. Strong analytical skills and the ability to translate data into actionable insights.
4. Excellent written and verbal communication skills with a sales approach – It’s about supporting sales and producing results.
5. A working knowledge of marketing technology, digital, online, AI implications, etc.
6. Familiarity with the agriculture or irrigation industry is a bonus.

What We Can Offer You:

1. Salary range: $85,000 - $100,000 (flexible based on experience)
2. Comprehensive benefits package transitioning to match industry standards

How to Apply: Through this posting or email your resume to admin@sitetalent.ca