Marketing Manager

Salary $45,000 - $55,000 (USD) salary + benefits

Team Sales and Marketing

Seniority Mid-level, Senior

• Closing: 11:59pm, 20th Apr 2025 MDT

Job Description

The Marketing Manager at NOLS plays a pivotal role in driving enrollment and enhancing brand awareness through strategic marketing initiatives. This position requires a balanced approach, leveraging data-driven insights alongside compelling storytelling to effectively communicate NOLS' vision of Elevating the Leader in Everyone.

Key Information

Please upload your cover letter and resume as one PDF document.

Location: Remote in NOLS eligible locations.

Responsibilities

• Assist in Data Analysis: Support the team by gathering and organizing data from Google Analytics, Looker Studio, and HubSpot, contributing to reports on website traffic and campaign performance.

• Support Market Research Efforts: Assist and develop comfort in conducting market research by gathering data, compiling reports, and contributing to the analysis of trends and target audience insights.

• Contribute to Storytelling Content: Support the creation of compelling content for various channels, including blog posts, email campaigns, and social media, under the guidance of senior team members.

• Assist in Website Content Updates: Support the team in updating and maintaining website content, ensuring accuracy and consistency with brand messaging.

• Support Campaign Execution: Assist in the execution of marketing campaigns, including coordinating logistics, tracking results, and providing support to the team.

• Collaborate with Internal Teams: Work closely with other departments within NOLS to support marketing initiatives and ensure alignment on projects.

• Assist in Travel and Event Coordination: Support the team in coordinating travel and event logistics, representing NOLS at industry events and conferences as needed.

• Prepare and Organize Reports: Assist in the preparation and organization of marketing reports, ensuring data accuracy and timeliness.

In your first 6 months, you will:

• Immerse and Learn: Participate in a NOLS course to gain firsthand experience and a deep understanding of our mission and programs. Become proficient in NOLS marketing tools and systems, such as HubSpot and Looker Studio, to effectively support the team's daily operations.

• Contribute and Support: Quickly integrate into the marketing team, providing support for ongoing campaigns and initiatives. Begin to develop an understanding of key metrics and contribute to data-driven insights.

• Innovate and Grow: Begin to contribute innovative ideas for semester enrollment growth, focusing on learning and collaboration with senior team members. Start building relationships with internal stakeholders to understand cross-functional needs.

What makes a great Marketing Manager at NOLS?

We are looking for people who share our values and are keen to learn and develop their expertise. While our ideal candidate comes with the skills listed below, we expect to provide training and development support in some of the areas.

• Data Literacy: Ability to interpret and utilize data from tools like Google Analytics and HubSpot to inform marketing decisions.

• Storytelling & Communication: Strong written and verbal communication skills, with the ability to craft compelling narratives for various marketing channels.

• Collaborative Teamwork: Ability to work effectively with cross-functional teams and build strong relationships with internal stakeholders.

• Organizational Skills: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Growth Mindset: Demonstrates a proactive approach to learning and development, embracing challenges as opportunities for growth and improvement.

• Digital Marketing Proficiency: Basic understanding of digital marketing principles and practices, including social media, email marketing, and content creation.

How to Apply

It’s super easy! Just enter your email and click the “start your application” button at the top of the screen and upload your cover letter and resume as one PDF document when you are prompted to upload your CV/resume.

Who is NOLS?

NOLS is a nonprofit global wilderness school that strives to be the leading source and teacher of wilderness skills and leadership that serve people and the environment. Our community—staff, students, trustees, and alumni—shares a commitment to wilderness, education, leadership, safety, community, and excellence.

We believe that anyone can be a leader; it is our role to provide the environment and training to help people discover their full potential. We do that in classrooms close to home and in remote wilderness areas around the world.

Why is NOLS a great place to work?

• We have locations in seven U.S. states, and six countries; and courses in all 50 U.S. states and over 10 countries.

• We have fantastic employee discounts on top outdoor gear brands.

• We offer discounts on NOLS Courses for you and your family.

• All employees can benefit from free outdoor equipment rental at our various locations.

• Insurance Coverage: Medical, dental, and vision benefits are available at a special NOLS rate to seasonal employees. Full-time employees are eligible for benefits package.

• Wellness Time: Accrued leave that may be used for many HR-approved reasons throughout the season.

• Employee Assistance Program: Access to counselors that are available 24/7 to assist employees with work-life balance concerns.

Additional Information

Please note in order to ensure pay transparency and pay equity the range posted is non-negotiable. If you are unwilling to accept an offer within the posted range, please review our other opportunities to see if one better aligns with your salary expectations.

NOLS currently can support remote employees with legal working rights in the following locations: Canada; Chile; India; Mexico; New Zealand; the US, states: Alaska, Arizona, California, Colorado, Connecticut, Idaho, Maine, Minnesota, Montana, New Mexico, New York, North Carolina, Oregon, Pennsylvania, Utah, Washington, and Wyoming.