Marketing Manager

Essential HR; Canada; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading provider of event technology solutions is seeking a Marketing Manager to own their marketing strategy and drive demand generation. This role involves executing multi-channel campaigns and optimizing the company’s website for lead generation. The ideal candidate has over 5 years of marketing experience and a strong background in digital channels. Join a passionate team dedicated to shaping the future of live events.

Qualifications

• 5+ years of marketing experience, preferably in B2B or tech-enabled services.
• Strong understanding of digital channels and CRM systems.
• Proven ability to drive demand and generate measurable results.

Responsibilities

• Develop and execute annual marketing strategy aligned with company goals.
• Lead multi-channel lead generation campaigns across various platforms.
• Own and evolve the website as a lead-generation tool.

Skills

Digital marketing

Strategic leadership

Data-driven decision making

Excellent communication skills

Project management

Tools

HubSpot

Job description

About Intellitix

Intellitix is a leading provider of RFID access control and cashless payment solutions for liveevents. From music festivals to sports and cultural events, we help organizers improve the fanexperience, increase revenue, and streamline operations. We’re seeking a strategic and hands-onMarketing Manager to help grow our brand, generate leads, and ensure our positioning remainsrelevant in a fast-evolving industry.

Role Overview
As Marketing Manager, you’ll own and execute the company’s marketing strategy, with a focuson elevating brand awareness, driving demand and supporting sales through impactful,data-driven campaigns. You’ll bring a mix of strategic leadership and tactical execution acrossbrand, digital, content, events, and product marketing.

Key Responsibilities

Strategic Leadership

• Develop and execute annual marketing strategy and budget aligned with company goals
• Define and report on OKRs to measure marketing effectiveness, working cross-functionally with Sales, Product, and Operations
• Maintain the budget and provide monthly and quarterly reports to leadership

Brand Growth & Communications

• Own brand positioning and ensure consistent messaging across all touchpoints
• Manage PR, trade, media, and industry relationships to drive thought leadership
• Responsible for collaborating with the Operations team to ensure that all marketing deliverables are accurately executed in client contracts.

Digital Marketing & Demand Generation

• Lead multi-channel lead generation campaigns (search, paid social, email, content, etc.)
• Draft and optimize email marketing and sales sequences in collaboration with the sales team
• Oversee performance marketing, tracking, attribution, and ROI reporting
• Partner with product and sales on integrated 360° campaigns around key launches or seasonal pushes

Website & Conversion Optimization

• Own and evolve the website as a lead-generation tool, including SEO, UX improvements, and Conversion rate optimization
• Ensure all website content is up to date, relevant, constantly improved and aligned with campaign priorities
• Monitor and report on traffic, conversions, and user engagement

Content & Product Marketing

• Lead go-to-market strategies for new product features and launches
• Define product positioning and messaging in collaboration with Product and Sales
• Develop and maintain sales enablement materials (presentations, one-pagers, case studies)

Event & Industry Marketing

• Plan and execute event marketing strategies including trade shows, conferences, and sponsored appearances
• Lead the creation and submission of compelling panel proposals across diverse conference platforms

Customer Marketing & Advocacy

• Build and maintain a library of client success stories, testimonials, and case studies
• Support referral or ambassador programs in collaboration with the Sales team

Insights & Optimization

• Define KPIs and dashboards to track marketing performance and support data-driven decisions
• Align closely with CRM and sales ops to ensure visibility into the full lead-to-close funnel

Team & Vendor Management

• Manage external vendors, freelancers, or agencies as needed to scale content and campaigns
• Potential to recruit, coach, and develop junior team members as the team grows

Qualifications

• 5+ years of marketing experience, preferably in B2B or tech-enabled services
• Strong understanding of digital channels and CRM systems (e.g. HubSpot)
• Proven ability to drive demand and generate measurable results
• Excellent written and verbal communication skills
• Experience working cross-functionally in a fast-paced, entrepreneurial environment
• Familiarity with the live events, ticketing, or payments space is a plus

Why Join Intellitix?
We’re a passionate, experienced team that thrives on building technology to power world-classlive events. You’ll have the opportunity to work at the intersection of entertainment andinnovation while helping shape the future of our marketing engine.