marketing manager

Overview

Languages: English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 3 months to less than 1 year

Experience

1 to less than 7 months

Work Setting

• Hybrid: Work must be completed both in person and remotely.
• Various locations
• Willing to relocate

Budgetary Responsibility

• $100,001 - $500,000

Responsibilities

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate an organization’s Internet presence
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Supervise staff
• Train staff
• Develop promotional materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Supervision

• 5-10 people