Marketing Manager

Five Star Insurance; Brampton; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Five Star Insurance is seeking a Marketing Manager to lead strategic marketing initiatives. This role involves developing and executing marketing plans, managing digital campaigns, and collaborating with sales to enhance customer engagement. The ideal candidate will have experience in the financial services or insurance sector, a strong digital marketing background, and excellent communication skills. Join our innovative team that values flexibility and exceptional customer service.

Qualifications

• 3–5 years of marketing experience, preferably in insurance or financial services.
• Proficiency in digital marketing tools and platforms is required.
• Knowledge of the Canadian insurance market is preferred.

Responsibilities

• Develop and execute comprehensive marketing plans to attract and retain customers.
• Manage online presence and digital marketing campaigns.
• Coordinate events and outreach programs to enhance brand visibility.

Skills

Digital Marketing

Branding

Customer Acquisition

SEO

Content Marketing

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Facebook Ads

Mailchimp

HubSpot

Job description

At Five Star Insurance, we are a leading insurance brokerage serving clients across Canada. We specialize in a wide range of insurance solutions, including Truck, Business, Manufacturers, Contractors, Auto, and Home Insurance. Our clients trust us because we provide comprehensive, tailored coverage with a focus on building long-lasting relationships.

Our team of experienced, multicultural brokers is committed to understanding the unique needs of each client, leveraging our strong partnerships with hundreds of insurers to deliver cost-effective solutions without compromising on coverage. At Five Star Insurance, we pride ourselves on delivering exceptional customer service and consistently exceeding client expectations.

Job Overview

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role is ideal for a results-driven marketing professional with a strong understanding of digital marketing, branding, and customer acquisition in the financial services or insurance sector.

Key Responsibilities

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Manage the brokerage’s online presence, including website content, SEO, SEM, and social media platforms.
• Create and manage digital marketing campaigns to generate leads and drive conversions.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Monitor and analyze campaign performance metrics and adjust strategies accordingly.
• Coordinate events, webinars, and community outreach programs to increase brand visibility.
• Manage marketing budgets and optimize spend across various channels.
• Develop marketing materials such as brochures, newsletters, blog posts, and email campaigns.
• Stay updated on industry trends, competitive landscape, and regulatory changes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, preferably in insurance, financial services, or a related industry.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, Mailchimp, HubSpot, etc.).
• Strong understanding of SEO, content marketing, and analytics.
• Excellent communication and interpersonal skills.
• Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is an asset.
• Knowledge of the Canadian insurance market and regulatory environment is preferred.

At Five Star Insurance, we believe in fostering a flexible and supportive work environment. You’ll have the option to work in a hybrid model, allowing you to choose the work arrangement that best suits your lifestyle. If you’re ready to make an impact and grow your career with a company that values innovation, collaboration, and customer service, apply today to join the Five Star Insurance team!