Marketing Manager

About Xeist Sports:

Xeist Sports is a premier sportswear brand specializing in high-quality custom apparel and products for athletes, teams, and sports enthusiasts. Our primary focus is delivering exceptional products and services that outpace the competition. We cater to a diverse range of sports disciplines, ensuring our products meet the demands of various athletic pursuits. At Xeist Sports, we are committed to creating an extraordinary customer experience and fostering long-lasting relationships with our clients as we build towards our mission of becoming Canada's Sports Brand.

Xeist is growing, quickly!

Xeist is on the rise, and we want YOU to be part of the journey! Are you passionate about sports and the community they create? Do you thrive in fast-paced environments and love the energy of growth?

This is a unique opportunity to help shape the future of Canada’s next big sports apparel brand. Ready to leave your mark and drive our success? Join us and be a key player in shaping the future of Xeist.

Your Mission:

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies aligned with Xeist Sports' brand identity and marketing objectives.
• Develop and manage a content calendar to ensure consistent and engaging social media presence.
• Create, schedule, and post content across platforms, ensuring alignment with Xeist’s brand identity.
• Monitor and engage with followers, customers, and prospects, fostering an active and engaged community.
• Generate compelling copy and visuals to enhance audience interaction and brand visibility.

Integrated Campaign Management:

• Oversee paid social and digital advertising, managing spend, audience targeting, and performance optimization.
• Analyze campaign performance and provide actionable insights to improve effectiveness.
• Develop and execute email marketing strategies for lead generation and customer engagement.

Content Creation and Curation:

• Lead the development of engaging and visually appealing content for Xeist Sports' marketing initiatives, including social media, website, email newsletters, and advertising materials. Leverage storytelling techniques to resonate with our audience.

Brand Advocacy:

• Identify and collaborate with influencers, athletes, and brand ambassadors to amplify Xeist Sports' presence on social media. Nurture relationships with key stakeholders to drive brand advocacy and loyalty.

Website and E-Commerce Optimization:

• Maintain and update website content to ensure accuracy and alignment with marketing campaigns.
• Own and improve website SEO, enhancing organic rankings and user experience.
• Optimize for both traditional search engines and generative AI search trends.
• Manage and contribute to the development of the KitBuilder project to enhance customization capabilities.
• Drive e-commerce performance by improving the online shopping experience, optimizing product pages, and enhancing the checkout process for higher conversion rates.
• Implement strategies to increase website traffic and customer retention.

Your Experience:

• Proven experience (minimum 2 years) in digital marketing and social media management, preferably within the sports or apparel industry.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Ability to think creatively and strategically, with a results-driven mindset.
• Proficiency in social media analytics and reporting tools.
• Highly organized with strong project management skills.
• Experience working with influencers and managing brand partnerships is a plus.
• Bachelor's degree in Marketing, Communications, or related field.

Compensation:

• Competitive base salary

Benefits:

• Benefits
• Vacation

We are seeking a candidate who can work in person out of our headquarters in Beamsville ON, as we believe this fosters stronger collaboration and synergy within our team.

Xeist is an equal-opportunity employer and values diversity. All employment is decided based on qualifications, merit, and business needs. If you require any special assistance during the interview or application process please identify that with your submission.

Please send your resume to careers@xeist.com. Only those chosen for an interview will be contacted.