Marketing Lead (AMER)

ApprovalMax; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

A B2B software company is seeking a Marketing Lead to drive marketing efforts in the AMER region. This mid-senior level role will focus on revenue growth, brand awareness, and sales enablement through various marketing initiatives. The ideal candidate has over 5 years of B2B marketing experience, particularly in SaaS or technology sectors. The position offers flexible hours and a health & wellness program.

Benefits

Flexible hours

Health & Wellness program

Reimbursement of co-working space

Reimbursement of professional development courses

Qualifications

• 5+ years of experience in B2B marketing or regional marketing roles.
• Strong understanding of local business culture in the finance ecosystem.
• Proven track record of driving revenue growth through marketing initiatives.

Responsibilities

• Develop and implement integrated field marketing plans.
• Plan and execute in-person and virtual events.
• Identify and pursue new regional marketing opportunities.

Skills

B2B marketing

Event management

Project management

Communication skills

Tools

CRM

Marketing automation platforms

Job description

Direct message the job poster from ApprovalMax

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.

We're seeking an experienced Marketing Lead to join our Marketing team to own and drive our marketing efforts in the AMER region.

This role is pivotal in driving AMER revenue, brand awareness, and sales enablement initiatives in partnership with the wider marketing team and local revenue team. You’ll bring expertise in B2B marketing, ideally with experience in the QuickBooks Online, NetSuite, and / or Xero ecosystem, to support the strategy development and take the lead in executing this within your region across events, webinars, campaigns, sponsorships, partnerships, and content.

The Role :

• Regional Field Planning & Execution : Develop and implement integrated field marketing plans that align with revenue objectives and regional opportunities.
• Event Management : Plan and execute in-person and virtual events (e.g. trade shows, roadshows, partner events, customer meetups, executive dinners).
• Opportunity & Partnership Development : Identify and pursue new regional marketing opportunities and strategic partnerships to support revenue growth and strengthen brand presence.
• Sales Enablement : Partner with sales teams to create region-specific messaging, collateral, and campaigns that generate and accelerate pipeline.
• Campaign Localization : Adapt and localize global campaigns for regional audiences, ensuring alignment with local trends and needs.
• Data & ROI Tracking : Monitor campaign performance metrics, report on KPIs, and optimize for continuous improvement.
• Cross-functional Collaboration : Work closely with Product Marketing, Demand Gen, Partner Marketing, and Sales teams to ensure a cohesive approach.

Requirements :

5+ years of experience in B2B marketing or regional marketing roles, preferably in SaaS or technology sectors

Strong understanding of local business culture with specific knowledge of the accounting / finance ecosystem, particularly platforms such as QuickBooks Online, NetSuite, and Xero, not essential, but desirable

Proven track record of planning and executing successful regional marketing initiatives that drive revenue growth

Experience managing events, webinars, and regional campaigns from concept to execution

Strong project management skills with ability to handle multiple initiatives simultaneously

Excellent communication skills with ability to build relationships across sales, customer success, marketing, and external partners

Experience working with CRM, design tools, and marketing automation platforms (such as Canva, Figma, HubSpot)

Data-driven approach to marketing with ability to track, measure, and report on performance

Self-motivated with ability to work independently in a region-specific role

What We Offer :

Flexible hours

Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities : medical services (except regular health insurance), fitness, sports activities (excluding sports equipment)

Reimbursement of co-working space

Reimbursement of professional development courses.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Software Development and Financial Services

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