Marketing Lead - 2761

S I Systems; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the insurance sector is seeking a Marketing Lead to drive impactful marketing initiatives and campaigns. This role involves strategizing for B2B marketing, optimizing campaign performance, and collaborating with cross-functional teams. Ideal candidates will bring at least 7 years of marketing experience, preferably within insurance or financial services, and proven skills in project management and stakeholder engagement.

Qualifications

• Minimum 7 years experience in marketing, communications or project management.
• Experience in insurance or financial services preferred.
• B2B marketing experience an asset.

Responsibilities

• Lead the planning and delivery of marketing campaigns.
• Develop and implement marketing strategies aligned with business objectives.
• Foster strong relationships with stakeholders.

Skills

Organizational skills

Project management skills

Communication skills

Problem-solving skills

Analytical skills

Teamwork skills

Education

Bachelor's degree in Business, Marketing, Communications

Tools

Microsoft Word

PowerPoint

Excel

Outlook

Job description

Location: Markham - Hybrid (2 days/week)

Lead the planning and delivery of impactful marketing initiatives and campaigns that support the promotion of insurance products and propositions.

This role offers the chance to support a broad range of business divisions and corporate functions across the company—an ideal opportunity for someone who enjoys variety, thrives in a dynamic environment, and is eager to learn from exposure to different areas of the business.

REQUIREMENTS:

• Minimum 7 years experience in a marketing, communications or project management role.
• Insurance or financial services experience preferred.
• B2B (or broker) marketing experience an asset.
• Working knowledge of Microsoft Word, PowerPoint, Excel, and Outlook.
• Exceptional organizational and project management skills.
• Excellent communication (written and verbal), problem-solving, and decision-making skills.
• Strong attention to detail and analytical skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong stakeholder management and teamwork skills.
• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.

ACCOUNTABILITIES:

Join us as our next Marketing Lead and take charge of exciting campaigns and initiatives that drive results. You’ll be at the core of our marketing efforts—leading initiatives, shaping strategy, and partnering with teams across the business to bring bold ideas to life. Reporting to the Senior Marketing Manager, the Marketing Lead will play a pivotal role in developing and executing various marketing initiatives and campaigns.

• Campaign Strategy & Implementation: Develop strategies and directly implement plans, from ideation to reporting.
• Diverse Campaigns: Lead both B2B and B2C campaigns, ensuring strategic goals are met across audiences, with a primary focus on B2B via our broker channel.
• Campaign Performance: Optimize campaigns through a test-and-learn approach to inform ongoing improvements.
• Drive Innovation: Use creativity to develop innovative marketing solutions that enhance top-line growth and audience engagement.
• Collaborative Environment: Work with a team of skilled professionals passionate about meaningful results.

RESPONSIBILITIES:

• Project Execution: Create detailed project plans to manage timelines and execution across channels.
• Strategy Development: Build and implement marketing strategies aligned with business objectives.
• Planning and Goal Setting: Define KPIs for campaigns and initiatives, measure success, and report insights to stakeholders.
• Stakeholder Management: Foster strong relationships with internal and external stakeholders for alignment.
• Liaising with Business Units: Collaborate to define, develop, and implement tactics and deliverables.
• Digital Team Collaboration: Work with digital teams to ensure platforms meet campaign objectives.
• Translation and Legal Coordination: Ensure compliance with legal standards and coordinate with translation teams for language accuracy.

Key Marketing Channels & Deliverables:

• Digital/Social: Collaborate with the Digital Performance team to develop strategies for brand awareness, engagement, lead generation, and conversion.
• Marketing Collateral: Manage assets like brochures, newsletters, product guides, and digital materials to support marketing and sales.