Marketing Lead

Disruptive Edge; Toronto; Hybrid; CAD 150,000 - 200,000; Full time

Job summary

A forward-thinking consulting firm based in Toronto is looking for a Marketing Lead to define and evolve their marketing strategy to drive brand awareness and demand. The role involves leading multi-channel campaigns and utilizing AI tools to enhance productivity. Candidates should have 3-5 years of experience in B2B marketing and strong storytelling skills. Competitive salary starting at $85,000 plus incentives.

Qualifications

• 3-5 years in B2B marketing or brand strategy.
• Portfolio demonstrating visual polish and measurable impact.
• Ability to adapt messaging for different audiences.

Responsibilities

• Define and evolve marketing strategy to drive brand awareness.
• Lead end-to-end campaign execution across multiple channels.
• Oversee content creation and maintain brand storytelling.

Skills

B2B marketing experience

Brand strategy

Creative leadership

Storytelling skills

Design tools proficiency

AI-enhanced marketing workflows

Tools

Figma

Adobe CC

ChatGPT

Webflow

Descript

Job description

Disruptive Edge is the innovation consultancy built for tomorrow. We help ambitious companies thrive in the face of disruption making growth inevitable. We partner with the world’s leading companies across industries to win tomorrow through three key offerings; building resilient growth engines that unlock innovation organization-wide, launching new products and services at startup speed, and turning AI’s potential into a lasting competitive advantage.

Role Overview :

• Define and evolve our marketing strategy to drive brand awareness, demand, and reputation.
• Partner closely with senior leadership to translate company objectives into focused marketing priorities, aligning campaigns with strategic inflection points, go-to-market initiatives, and new product momentum.
• Own our marketing roadmap, budget, and KPIs with a bias for outcomes over activity.
• Execution & Campaigns
• Lead end-to-end campaign execution — from concept to design, copy, launch, and iteration.
• Plan and deliver multi-channel campaigns across web, email, social, paid, and events.
• Ensure consistent storytelling and brand presence across all platforms.
• Content & Design
• Oversee the creation of high-impact visuals, assets, and messaging that resonate with business leaders.
• Write and edit smart, succinct copy that reflects a premium, insight-led voice.
• Use AI tools to accelerate asset production and enrich creative processes.
• AI-Driven Marketing Ops
• Deploy AI and automation tools across the marketing stack (e.g., ChatGPT, Descript, Midjourney, Webflow, Synthesia, etc.).
• Build light-weight systems for CRM, email marketing, analytics, and campaign ops.
• Continuously test and integrate emerging tools to enhance output and efficiency.

Who You Are :

• 3-5 years in B2B marketing, brand strategy, or creative leadership, ideally in SaaS, consulting, or innovation firms.
• A portfolio that shows both visual polish and measurable impact.
• Strong storytelling skills, with the ability to adapt messaging for different audiences and platforms.
• Fluent in design tools (Figma, Adobe CC) and AI-enhanced marketing workflows.
• A self-starter mindset — highly autonomous, resourceful, and accountable.
• Bonus :
• Basic design / video skills (Canva, CapCut, Adobe Express)
• Familiarity / Interest in no-code platforms (e.g., Webflow, Notion, Framer, Tally).
• Experience managing freelancers or building lightweight in-house teams.
• Passion for the future of tech, startups, fintech, and AI-native culture.

Working Conditions :

• Hybrid role based in Toronto, which requires domestic and international travel for client and company events.
• Must be eligible to work in Canada and able to work evenings, weekends, and travel as needed.
• Reports to the Associate Partner - Canada, Disruptive Edge..

Compensation :

• Base salary starting at $85,000, plus performance-based incentives.

Accessibility Statement :

• We are committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or accommodation due to a disability, please contact our Talent Acquisition team during the recruitment process at [e-mail] .

Equal Opportunity Statement

• We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status, or any other basis protected by law.

Interested candidates should submit their resume to [e-mail]

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Business Consulting and Services

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