Marketing Lead

TransPerfect; Montreal; On-site; CAD 70,000 - 100,000; Full time

Job summary

TransPerfect is seeking a Marketing Manager to drive brand awareness and demand generation in the gaming industry. The role involves crafting marketing strategies, leading content creation, and executing digital campaigns focused on client engagement. The ideal candidate will have 4-6 years of B2B marketing experience, strong copywriting abilities, and a passion for storytelling in gaming.

Qualifications

• 4–6 years of experience in B2B marketing, ideally in gaming or tech.
• Strong copywriting and content development skills.
• Experience in executing digital campaigns and lead-gen strategies.

Responsibilities

• Develop and implement marketing plans to elevate company profile.
• Lead creation of high-impact content including blogs and videos.
• Track marketing KPIs and report on campaign performance.

Skills

B2B Marketing

Copywriting

Content Development

Digital Campaigns

Project Management

Tools

HubSpot

LinkedIn Ads

Google Analytics

Job description

We are Technicolor Games, part of the TransPerfect family. As a leading provider of world-class art, animation, VFX, and engineering services for the video game industry, we partner with AAA studios and publishers to bring their creative visions to life. Our global team of artists and technologists is trusted to deliver outstanding visuals, scale, and innovation across the industry's biggest titles.

Role Overview

As the Marketing Manager at Technicolor Games, you will drive brand awareness, thought leadership, and demand generation across our global markets. You’ll play a critical role in shaping how the world’s leading developers and publishers perceive Technicolor Games, building our presence through compelling content, events, and digital campaigns.

This is a B2B role focused on client engagement — not game launches — ideal for someone who thrives at the intersection of creative services, tech, and storytelling.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop and implement integrated marketing plans to elevate Technicolor Games’ global profile.
• Craft messaging and positioning that reflects our creative capabilities and client-first approach.
• Partner closely with Sales and Production to align marketing efforts with business goals.

Content & Thought Leadership

• Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers.
• Build narratives that showcase our talent, craft, and client partnerships.
• Manage external creative partners, writers, and vendors as needed.
• Plan and execute digital marketing campaigns across channels like LinkedIn, email, and industry platforms.
• Optimize content and campaigns for lead generation, conversion, and pipeline acceleration.

Events & Community Engagement

• Support event strategy and execution for industry conferences (e.g., GDC, Gamescom, XDS, Tokyo Game Show).
• Create collateral and booth assets, coordinate with BD teams, and manage post-event follow-up content.

Analytics & Optimization

• Track marketing KPIs and report on campaign performance, content engagement, and ROI.
• Use insights to inform future campaigns and continuously improve output.

Collaboration & Cross-Functional Alignment

• Work closely with global teams across sales, production, PR, and HR to align messaging and timing.
• Support internal communications and employer branding initiatives when needed.

Qualifications

• 4–6 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services.
• Strong copywriting and content development skills.
• Experience building and executing digital campaigns and lead-gen strategies.
• Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics, and CMS tools.
• Excellent organizational and project management skills.
• Creative, self-driven, and passionate about storytelling in the games industry.

Nice to Have

• Understanding of the video game development pipeline and creative service providers.
• Experience supporting sales enablement and ABM (account-based marketing).
• International marketing or multi-language content experience.
• Familiarity with motion graphics, video production, or presentation design tools.