Marketing Integrations and Platforms Lead (Adobe)

UNSW; Sydney; On-site; AUD 80,000 - 120,000; Full time

Job summary

A leading university seeks a Marketing Integrations and Platforms Lead to optimize and manage its marketing analytics platforms. The role involves enhancing data-driven decision-making, managing customer insights, and implementing best practices. Successful candidates will have a background in digital marketing analytics and experience with Adobe tools.

Benefits

Up to 17% Superannuation contributions

Additional 3 days of leave

Retail and education discounts

Qualifications

• Experience implementing digital marketing campaigns and measuring ROI.
• Proven experience in analyzing customer data using Adobe tools.
• Ability to handle multiple complex projects and advise on system processes.

Responsibilities

• Manage marketing analytics platforms for data-driven insights.
• Coordinate tagging and tracking for digital media.
• Develop a multi-touch marketing attribution model.

Skills

Digital marketing

Analytics

Project management

Interpersonal skills

Adobe Analytics

Education

Relevant degree or equivalent experience

Tools

Adobe Experience Platform

Adobe Creative Suite

Job description

• Location : Kensington UNSW Campus (hybrid)

Why Your Role Matters

The Marketing & Digital Experience (M&DX) portfolio has been established to enhance UNSWs global brand reputation create sharper brand distinctiveness amplify UNSWs globally renowned expertise across societal impact framework themes and support the university to realise the ambition of its new Progress for All strategic plan.

The Marketing Integrations and Platforms Lead (Adobe) (internally calledMarketing Analytics Platform Lead) is responsible for maintenance integration and ongoing optimisation of UNSW marketing analytics platforms and systems (Adobe digital stack) to deliver a deep understanding of customer preferences and behaviours that derives in increased preference lead generation enrolment conversion and ultimately ROI for UNSWs future learner audiences as well as delivering on the outcomes and KPIs of UNSWs Societal Impact Framework.

The role will play a critical role in maximising UNSWs investment in customer marketing technology the development implementation and optimisation of omnichannel tracking digital asset management and analytical and predictive segmentation models and co-creation of an experimentation framework that future-proofs UNSWs audience segmentation approach to create a single enriched view of the customer.

The role reports to the Manager Marketing Analytics & Performance and has no direct reports.

• Manage the marketing analytics platforms to enable efficient digital asset management audience segmentation and customer journey insight generation whilst collaborating with IT system owners in maintaining system integrity data security and user access controls
• Responsible for coordination and execution of digital media web and mobile tagging tracking and reporting to support channel measurement and accurate attribution
• Working collaboratively with marketing experts to design develop and implement a behavioural segmentation of audiences
• Own reporting on digital marketing activity including report and dashboard building. Ensuring all relevant data feeds are live and accurately linked to internal / external performance dashboards
• Support the development of a structured standardised approach and roadmap to execute A / B testing collect and analyse data and identify trends and insights to maximise campaign ROI
• Advance the creation of an enterprise-wide multi-touch marketing attribution model that allows for the continuous measurement and optimisation of marketing ROI
• Act as project leader to develop a robust marketing platform data strategy (data management projects to support business goals) for the M&DX group
• End-to-end execution of analytics priorities that include (but are not limited to) scoping building testing implementation maintaining and optimising customer models
• Produce briefing notes for senior stakeholders that pertain to the advancement of marketing analytics priorities
• Coach cross-divisional stakeholders and junior team members in use of data tools and develop a training and enablement roadmap for the M&DX data environment

Who You Are

We are looking for someone who is aligned with UNSWs vision and values. We also need you to come equipped with :

• Track record of implementing successful digital marketing campaigns in complex organisations; with experience of measuring effectiveness and return on investment
• Experience with Adobe Experience Platform products and in particular with Adobe Analytics Real-Time CDP and Adobe Customer Journey Analytics are highly desired
• Proven experience applying advanced analytical and statistical methods in the commercial world to solve business problems
• Demonstrated impact in new areas as well as well-honed interpersonal skills with a high-level of confidence interacting with senior stakeholders
• Advanced project management skills with an ability to manage multiple concurrent and complex projects (end to end)
• Provide high-level advice review and re-engineer complex systems and processes.

Working hours are Monday to Friday business hours. The role is based in Sydney Kensington Campus and works in a hybrid way (1 to 2 days per week in the office Tuesday is the core day).

Visa sponsorship is not available for this position. Candidates must hold full rights to work in Australia to be considered for this position.

Benefits and Culture : People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include :

• Access to up to 17% Superannuation contributions and additional leave loading payments
• Additional 3 days of leave over the end of the year period
• Discounts and entitlements (retail education fitness)

Recruitment process : Please submit your resume as well as cover letter. Well also be asking additional questions about your experience in the application form (you will be able to save your answers if you need some time to think about them)

You can send via the Apply Now button. A copy of the Position Description can be found on.

Get in touch for any question or support : Anne de Voronine Talent Acquisition Associate

Applications cannot be accepted if sent directly to the contact listed

UNSW is committed to equity diversity and inclusion. Applications from women people of culturally and linguistically diverse backgrounds those living with disabilities members of the LGBTIQ community; and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.

Key Skills

Dreamweaver,Design and visual communications,Web contents,CSS,Color Synchronization,Graphics designer,Adobe Creative Suite,HTML,Product Design,Adobe Flash,Adobe Photoshop,Character Design,Adobe Freehand,Pixel-Perfect Design,Adobe Indesign

Experience : years

Vacancy : 1

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