Marketing Generalist

Planned; Montreal (administrative region); Hybrid; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Competitive base pay and equity

Health, dental, vision insurance

Professional development subsidy

Relocation assistance

Job summary

Planned is seeking a Marketing Generalist to strengthen our brand presence both in person and online, supporting account managers and users. You will own conferences and events, from planning to execution, and lead onboarding initiatives to boost activation.

You'll craft client-facing collateral, manage campaigns, and drive content that showcases customer wins, with a hands-on approach across marketing functions.

Qualifications

• Proven experience owning brand, events, or field marketing at a high-growth technology company.
• Builder and doer who can manage on-site logistics and build onboarding flows from scratch.
• Strong storytelling instincts translating wins into collateral and content for users.

Responsibilities

• Own events end-to-end from planning and logistics to on-site execution and follow-up.
• Land additional speaking opportunities and secure on-stage presence at major conferences.
• Build onboarding experiences that activate and drive adoption among users.

Skills

Brand management

Event planning

On-site logistics

Content creation

Storytelling

Tools

Video tools

Design software

AI tools

Job description

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.

We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!

The Marketing Generalist role exists to strengthen Planned's brand awareness in person and online, and to deepen the support we give account managers and users. You'll own how Planned shows up at both ends of the journey: getting us in front of buyers at major industry conferences, and driving adoption among end users getting started in Planned. It's a broad, high-ownership generalist role with events at its core (up to 75% depending on the season).

What You'll Do

• Own events end-to-end, from planning and logistics to on-site execution and follow-up
• Land Planned more speaking opportunities and get us onstage at every major conference (GBTA, BTN Innovate, and beyond)
• Build and run new user onboarding that drives activation and adoption
• Create company-specific client-facing collateral and user-level assets that make getting started in the platform a seamless experience
• Run merch, rewards, and incentive campaigns for conferences, clients, user trainings, and adoption pushes
• Post on LinkedIn about events and our in-person presence
• Run general and content-specific ad campaigns
• Develop event-level case studies, partnering with CS to turn the events we've supported into compelling (and where needed, anonymized) content

What We're Looking For

• Proven experience owning brand, events, or field marketing at a high-growth technology company
• A builder and a doer - equally comfortable running on-site logistics the day of an event and building an effective onboarding flow from scratch
• Strong storytelling instincts - translates product and customer wins into collateral and content that lands with users
• Excellent project management across many moving parts, vendors, and timelines at once
• Strong customer and user intuition - quickly identifies what's unclear for users and creates the assets to fix it
• Curious and high-agency - figures things out, doesn't wait to be told
• Comfortable with ambiguity and fast iteration
• AI tools are a natural part of how you work

What Makes You Stand Out

• Experience marketing a B2B SaaS or AI-native product
• An existing network in the events, meetings, or hospitality industry
• Track record of high-visibility speaker opportunities and conference presence for a brand
• Experience building onboarding or adoption programs that moved real usage metrics
• Hands-on with content production - video, design tools, or AI-assisted creation

What We Offer

• Culture of high performance, strong talent density and in-person collaboration
• Unlimited PTO
• Competitive base pay and equity packages
• All the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)
• Health, dental, vision, psychology insurance
• Professional development subsidy
• Bus pass subsidy or indoor parking
• Stocked up snack bar & lunches in office 2x per week
• Dog-friendly office
• Relocation assistance, if needed